How To Re-Purpose Content: 11 Ways

how to repurpose contentOkay, so everyone reading this understands the power of content. There isn’t much argument that content is king. It is also true that creating consistently compelling content can be quite a challenge.

Some of you hire others to do this on a full-time basis. Others have outsourced part of their content production. And some are doing it on top of everything else they have to do for their business. Whatever you choose, the need to generate ideas is a constant.

This can become a stumbling point. You want to maximize your content with instructional videos, white papers, podcasts, newsletters, blog posts… the list keeps growing. It is true that creating content can be downright hard work. But there are also ways to ease the burden significantly and one of the best is to re-purpose content.

Some find the idea of re-purposing a little off-putting. Isn’t it kind of like re-heating leftovers? Maybe it doesn’t taste terrible, but it is not as good as a fresh meal. But you shouldn’t take the “leftover” point-of-view. If the content is quality, getting it in different formats simply expands its reach. And re-purposing is not about re-posting content. You can re-purpose in a bland way or you can give it a new twist and re-purpose with attitude.

Here are 11 ways to re-purpose content.

  1. Take a PowerPoint presentation you have for clients and record it (Make minor revisions if needed). Post it to YouTube and/or SlideShare
  2. Take your existing white paper and break it down into blog post-sized chunks. Revise each of these chunks and use for your blog. And, of course, you can gently promote your white paper at the bottom of each post.
  3. Do the opposite of the idea above by blogging a white paper. Create a series of blog posts around a common theme. Then weave them together to form a white paper.
  4. Interview clients to create case studies. Record interviews and use as material for podcasts.
  5. Use your case studies to reach out to journalists. Perhaps one of them would make the basis for a good story in an industry journal or website.
  6. Re-purpose your own reading. You probably do a fair amount of reading through the web, industry publications, and books. Why not take one extra step and become a content curator for your audience? This could be as simple as a monthly email that briefly reviews and links to what you read.
  7. When you answer a customer question via email, paste a copy of the question and answer in a separate document. Once you have enough saved, you have either a FAQ document or the main content for a compelling blog post.
  8. Are you regularly creating offline marketing materials? If so, are you adding this content as another page on your website? Almost any offline  piece can be put on the web with some light editing.
  9. Interviewing industry experts can be a re-purposing bonanza. The audio can be podcasts. You can transcribe and edit them and turn them into an eBook. You can use themes from each interview as a central topic for a blog post.
  10. Document several of your social media campaigns and use it to create a guide or eBook. Take your reviews of social media campaigns and expand them in to guide or book format. You demonstrate expertise and beef up your credibility.
  11. If a particular video you post on YouTube gets a lot of views or hits viral status, write about the experience on your blog.

Those are some starter ideas. More important than these suggestions is to enter into the mindset where you are looking for new ways to use existing content.

One word of caution: It is usually a bad idea to use the exact same content in an almost identical format. So simply moving a blog post without change to become part of your newsletter doesn’t cut it. But teasing a popular post in your newsletter is a great idea. Or you could use the same core content but pick one area to isolate and expand upon.

Yes, creating content can be hard work but is easily done by making it a little simpler by finding your re-purpose with attitude.

Saturday Inspiration: Let Your Spirit Soar

As we strive to make life better through difficult times, hearing the wisdom of those who have struggled, questioned and dreamed before us can make those times easier.  When you feel the struggle is wearing you down, stay focused, keep a positive attitude and develop the mindset that life will get better because it will. Avoid the negativity and let your spirit soar.

let your spirit soar

Below, are five of my favorite quotes I turn to for inspiration, hope and reinforcement that life must go on during difficult times.

“We must accept finite disappointment, but we must never lose infinite hope.” ~ Martin Luther King

“Fall seven times, stand up eight.” ~ Japanese proverb

“Problems are not stop signs, they are guidelines.” ~ Robert Schuller

“We must embrace pain and burn it as fuel for our journey.” ~ Kenji Miyazawa

“We should always pray for help, but we should always listen for inspiration and impression to proceed in ways different from those we may have thought of.” ~ John H. Groberg

The next time you feel life has let you down with road blocks leading to difficult times, remember to stay strong and tell yourself, I can make it through this. With determination and positivity, I will conquer, see my way through the darkness and let my spirit soar.



Summer Travel: 5 Beaches That Are A Must To Visit

Beautiful empty beach

Are you planning to take some time to travel this summer but don’t want to visit your usual destination? If so, these 5 beaches that are a must to visit during summer travel. You may just find your new “go to” beach for summer vacations.

1) Lake Tahoe

Featuring more than 72 miles of sandy beaches, Lake Tahoe is the largest alpine lake in North America. But this isn’t just your ordinary freshwater beach destination. This Californian lake offers some truly memorizing scenery with snow-capped mountains blanketing the horizon and virtually crystal-clear waters. If you ever find yourself around the Lake Tahoe region, check out Zephyr Cove or Emerald Bay for a once-in-a-lifetime experience. You can even grab a bite to eat at one of Lake Tahoe’s many waterside restaurants.

2) Amelia Island

Nestled inside Florida’s Sea Island chain, Amelia Island is a remarkable beach that’s often overlooked by tourists and vacationers. It offers 13 miles of pristine white sands along the Atlantic Ocean with native wildlife, local events, shopping and more. Amelia Island has won numerous awards over the years, including the Top 10 North American Islands award by Conde Nast Traveler’s Choice Award for seven years in a row.

3) Lanai, Hawaii

Also known as Pineapple Island because of its history as a pineapple plantation, Lanai is the smallest Hawaiian island that’s open to the public. But don’t let its small size fool you into thinking it’s just another obscure patch of sand in the Pacific Ocean. Lanai offers 18 miles of untapped beaches with a nearby golf course, restaurants, water attractions and more. Be warned, though, you may have trouble reaching the island, as transportation to and from Lanai is limited.

4) Bandon, OREGON

Located on the south-end of the mouth of the Coquille River is a quaint beach-side Oregon town called Bandon. In addition to marveling at the cliffs overlooking the Pacific Ocean, beach-goers here can enjoy horseback riding, kayaking, fishing, shopping, hiking, camping, and exploring Bandon’s sand dunes and lighthouses.

5) York Beach, Maine

York holds the title of being the second oldest town in Maine (only after Kittery). York Beach is an unincorporated seaside community within the City, consisting of Long Sands and Short Sands beaches. What makes this area unique, however, is the fact that you can enjoy both the Atlantic Ocean and Gulf of Maine here.

Which beach is your favorite to visit for summer travel?


10 Ways To Be Successful At Networking Events

10 Ways To Be Successful At Networking EventsNetworking events have been a big part of the business and social scene for as long as anyone can remember. When attending an event, it is imperative to encompass the goal of helping others first which is old cliché that is often left at the door. When headed to your next event, keep in mind you want to have earned the right, honor, privilege, and respect to be able to meet with them again.

The main agenda when attending networking events is to not sell yourself. Instead, it’s an opportunity to build a relationship by engaging in conversation, getting to know each other and being yourself. Here are 10 ways to be successful at networking events.

1. Leave your troubles or problems at the door. Enter with a smile, be energetic, positive and outgoing.

2. When entering the networking event, you should thank the host then move on to finding someone new to introduce yourself to. This will help keep you in the right frame of mind as to why you’re attending.

3. When you meet someone for the first time, use it as an opportunity to get to know them. Don’t try to sell them anything. Rather, begin to establish a relationship by giving them your entire focus and listening.

4. Think ahead and always have a plan when attending. It keeps you on task, makes it easier to stay focused and achieve your expected outcome.

5. When giving a person your card, personalize it by hand writing your cell or personal email number on it. This will cause the recipient to feel that they are receiving something special.

6. When a person is talking to you, be sure to look directly at them. Giving a person your full attention with your eyes will encourage them to share more.

7. Start a conversation with someone who is standing by themselves. They’ll be happy to have someone to talk to them and, as a result, will many times open up with valuable information. Avoid approaching two people who are talking.

8. During the course of a conversation, use the other person’s first name two or three times. People always like to hear their own name and it will help you to remember it when the discussion is over.

9. As a way of demonstrating your networking skills, introduce each new person you meet to at least one other person. Be the one that gives, connects and is resourceful.

10. Follow up with a handwritten “Thank You” card to those you had direct contact with and include something from the discussion. This shows how well you were listening and that you are interested in building a lasting relationship.

A networking event is not a time to see how many business cards you can acquire or how popular you can become. Rather, it is a time to develop a few relationships that have potential in growing your business.

How To Grow Your Brand Using Video On Social Media

using video on social mediaAs a brand, it is important we encompass a positive image and unique presence on Social Media to grow and be of lasting value to others. If your brand is new or having issues with doing so, it is possible by using video on Social Media.

When promoting a positive image and unique presence, a brand needs to keep in mind it’s about connecting with the audience and customers by getting them engaged and including them. By doing so, the brand creates a path for customers to build relationships, spread the word and keeps them coming back for more. One way this is done is to put a face behind who your customers and audience speak and do service with on Social Media. This is something I and many others look for to get a better feel and understanding of who we are conversing with but what some look for doesn’t stop there.

The key to keeping the positive image and presence is to be authentic, original and unique in doing so. This is done by enhancing it through the use of video which takes it above and beyond the profile face pictures you find on a companies website, blog and Social Media networks. By using video, a brand is giving their audience, current and potential customers a look from the outside in further deepening the connection. There are several ways to make this happen.

  • Create a short video with enthusiasm from each team member within the brand. No one likes, “Just another boring video” so it’s important to create it with zazz and make it interesting and fun. In this video, state your name, what your position is, and what makes your position fun and enjoyable.
  • Give your audience and customers a look into your daily life by showing them around your companies work environment. Put them in your shoes and give them reason to do business with you. After all, they are your brand and fuel your success and growth.
  • Do a weekly or even daily Q&A live broadcast with your customers and audience using the Meerkat or Periscope mobile app. This is your chance to gather feedback and ideas, ask and answer questions and pose solutions one may have.
  • Create a personal video of the person responsible for managing the companies social media accounts. Basically, the person responsible for engaging and sharing content. If more than one individual tweets from the account, make sure each one has a personal video. Tweet the video link at the start of each day or when the account is changing users. Include in the video the person’s name, a relevant greeting and the question, “Is there anything that I can help you with today?”
  • Thank your customers and audience weekly in a video. Give a shout out to people on Twitter that follow you, people that have liked your brand page on Facebook. Make it personal, show gratitude and let them know they are never forgotten.
  • Post all videos on the brands YouTube account, landing page on Facebook  and Twitter as I discussed above. As far as the team video, post it on the brand’s website as a welcome.

By using video, the brand is raising their profile, promoting a positive image and enhancing brand value. This connects the brand with their customers and audience in a unique way and shows them the brand has took the time to create it for them. Basically saying, we care about and value you. I understand this might be time consuming but by investing in this time it is sure to create a remarkable ROI as many customers are looking for this type of aspect in a brand and sharing what the brand is doing.

So is your brand ready to enhance their image and presence by being unique, authentic and make a lasting impression through the use of video?




How To Be Successful With Twitter Marketing

successful with twitter marketingJust as Google is a giant among search engines, so is Twitter among social media marketing sites. According to, Twitter boasts an impressive 974 million users. Even so, many businesses attempting to leverage the incredible marketing potential offered by Twitter often make critical mistakes. Such mistakes not only decrease the reach and efficiency of a business’s marketing efforts but also do not allow them to realize the true profit potential that can be achieved by mastering Twitter marketing.

A recent survey published by Social Media Marketing University found that an astounding 96.2% of companies experience challenges in accomplishing specific goals with Twitter marketing. Despite these challenges, the survey concluded that almost 65% of companies still believe Twitter to be an effective tool for marketing.

Measure Your ROI 

According to, there are several components involved in measuring social media marketing ROI. The key; however, is understanding what each of those elements actually means. For instances, “follows” are obviously important, but what do they mean for your brand? Engagement. The more follows your brand has, the more potentially active and engaged your total customer base could be. Using tools such as GroSocial and Brandwatch can assist you in measuring the success of specific hashtags and keywords.

Use The Right Twitter Voice

According to, social networks such as Twitter act as a platform for personal connection and dialogue. Brands that are unfamiliar with interacting with customers and clients in conversational tones may find this platform to be challenging. Effective Twitter marketing communications requires understanding how to develop the right message for the right consumer target and distributing it through the proper channels. With Twitter, message development is a critical element of success that business owners cannot ignore. What can companies do to develop the right social media voice?  Marketing Land reports there are three crucial C’s necessary for a brand to develop a successful social media voice: culture, community, and conversation. The following steps can help you to implement those important elements to create a voice that will resonate with your target audience on Twitter.

1. Identify what makes your business unique and different from the competition. Allow your company’s personality to shape and inspire your social media voice.

2. Stop talking so much about your company and take the time to listen to your audience. Discover their concerns and problems. Learn what it is that your audience wants from you.

3. Ask yourself what it is that you bring to the social media table. It could be industry updates, product promotions, and inspiration or motivation. Whatever it is, identify it and then disseminate it with authenticity and your own unique personality.

Character Limitations 

There is no denying that the 140-character limit imposed by Twitter can make it incredibly difficult to communicate marketing messages in an effective manner to targeted consumers. Even so, it is necessary. Those companies who master it have a significant advantage over competitors who do not. The following tips can help you to write more with less and still tap into the power of Twitter: 1. Shorten your words, condense your ideas, and ensure that your message sticks to the heart of what you want to say. 2. If your idea cannot be expressed in 140 characters or less, consider writing two tweets, but only do so if it is absolutely necessary. 3. Write a blog post and then add a link to it for more detailed information.

Target The Right Users

It is well known that one of the easiest ways to increase your number of followers on Twitter is to follow other people. Yet, at the same time, it is important to make certain that you are following the right Twitter users who can increase your exposure, boost your reputation, and improve the effectiveness of your marketing efforts. Locating those users who are most likely to benefit your marketing efforts is not always easy, but these steps can help:

1. Ensure your presence on Twitter is visible by linking to your Twitter account from LinkedIn, Facebook, your blog, email signatures, etc.

2. Keep your tweets on topic and focus on adding real value.

3. Use themed hashtags to ensure new followers find you.

4. Use searches and hashtags to develop a strategic plan for following new people.

Develop An Effective Campaign

What is it that you hope to accomplish through marketing on Twitter? For most companies, the ultimate answer is to increase profits, but there could be many different ways of going about it. Do you wish to create a direct path to customer purchase? Are you interested in creating buzz about a new product? Whatever it is, the following steps can help you to accomplish your goals:

1. Establish objectives. Determine what it is that you want to get out of your Twitter campaign.

2. Identify a topic that is meaningful. Ensure the topic you use is meaningful and relevant to your target audience, as well as consistent with your company’s brand positioning.

3. Select a hashtag that is compelling, catchy, short, and relevant.

4. Consider partnering with other Twitter users for greater exposure. Ensure the partners you choose are relevant and complementary to your business, but not competitors.

5. Offer incentives. Contests and giveaways provide incentives for followers to become engaged in your campaign.

Although it may be challenging to develop an effective marketing campaign on Twitter, the exposure and rewards are certainly well worth the effort for businesses of all sizes and from all sectors.

Hiring a Social Media Agency – Are You Asking the Right Questions?

hiring a social media agency“Why hire a social media consultant if I can do the job myself?” Most businesses have asked this question at least once because they tend to assume that social media starts and ends at having a Facebook fan page or a Twitter account. Wrong! Friends, believe me, it does not get the job done. Using social media for your business goes beyond that and it is definitely one of the reasons you should consider hiring an agency that gets successful results.

As a small business, you’re on a stringent budget already; therefore, every time you bet your cash on something you want to make sure you get the best value for your money. There are some key questions you should ask when hiring a social media marketing agency; I have listed them below. Check and see if your list matches the one I have compiled.

1. Is the agency an active user of social media?

This is one of the most important and critical questions to ask. Is the agency or consultant actually an ACTIVE participant in Social Media? Do your homework! Are they on Twitter? If so, are they consistently tweeting, engaging and is the content relevant? Do they have a Facebook business page with engaging content on it and are they replying to comments received in a timely manner? If they are not listening to their audience, interacting and having a conversation, how can you expect them to lead you to success if they don’t practice what they preach?

2. How well does the agency understand your business?

Given that the agency will be involved in promoting your business to millions of people, it’s safe to say they should be clear about the nature of your business and goals. They should know your business model, your product, the method of production and the solution it provides. The agency must be willing to learn about your business rather than simply bragging about their services.

3. How well do they handle content creation?

Content is the most important piece of your strategy and should be thoroughly examined before choosing a firm. Social media platforms expect you to express messages in a limited number of words so they must be able to get creative while getting the point across. The reality is, people prefer to read brief messages, those they can take in at a glance. Successful marketing programs are built around excellent content. Hence, why one should ask how the agency handles content creation.

The agency should have a proven track record in building appropriate content for diverse platforms. If you come across one who refuses, it would be better to strike them off your list because without good content your business is missing out on a lot. A true professional creates and uses informative, creative and engaging content to spread word about your business in the online marketplace. The only way you can come to know how they work is by asking to see samples of their work.

4. Is the agency up to date on current trends?

This is a very important concern because the social media landscape is continuously changing. What was relatively unknown yesterday has become the new trend today. Therefore, it’s necessary that the agency and its employees keep abreast of the latest trends in social media marketing so that they can help your business capitalize and take advantage of new opportunities.

5. Does the agency have a background in marketing?

The primary objective of hiring a social media agency is marketing, promotion, and sales. The agency should obviously possess knowledge about social media marketing, but ideally they need to understand marketing more holistically. In today’s marketplace, social media is only one piece to the puzzle and if your agency doesn’t understand other marketing channels and how social media integrates with them, well, you’re up the creek without a paddle. Don’t be afraid to ask what made them choose social media marketing as their career. Get to know them.

6. How does the agency measure success – quality or quantity?

Figures are attractive because they objectify results, but numbers in social media marketing can be deceptive. 20,000 followers is a great audience for your business, yet it won’t make a difference if there is no conversion. You should work with a consultant or agency who promises to give deliver relevant, targeted and real followers or fans but beware of those that promise huge numbers in a short amount of time unless they are using ads and campaigns effectively. Why do I mention real? Because, sadly many agencies will purchase fake followers, etc to enhance their presence and in reality it does nothing for you. It does not matter if it is a small group initially, what matters is that they are interested in your business. Do not get swayed by big figures alone. Also, watch out for agencies that use black-hat techniques to get hordes of traffic to your site. This is empty traffic that won’t convert. We call it vanity metrics. They look good but have no real value.

7. Who is going to be our voice?

To put this in simple terms, it implies the person who is going to be in-charge of marketing your business on social media platforms. Is it the owner of a company, an employee or an apprentice? Social media marketing is about being tech savvy, but it also requires some experience. A graduate fresh out of college will not offer the same support as seasoned internet marketers. The person-in-charge should also be a full-time team member of the agency so you can request to speak to the person handling your account as needed.

8. Is it possible to track performance using a program?

The agency should provide you with reports at regular intervals so you can track performance. This is the only way you can track progress and hold them accountable. Most agencies offer monthly reports; be specific about how you define success so the reports can be customized to fit your needs and goals. Ask for a sample report as well as questions such as, how do you measure the effectiveness of each channel and what methods will you use to measure success?

9. How do they manage a crisis?

A bad comment can be damaging to your businesses image because social media sites are viral mediums. A message spreads within minutes. You should inquire about how the agency plans to handle such situations and expect them to have best practices established for such occurrences.

Social media has an immense potential and can take your business to new heights. When choosing an agency, do your homework and choose wisely to help your small business rise to the top! When you ask the right questions, you make the right decisions. Having the answers allows you to weed out the “fluff” and make sure that the agency understands your business and how their strategy aligns to your business goals.

What questions would you add for a business to ask when looking to hire a Social Media Agency?

How To: Stand OUT on Social Media

how to stand out on social mediaIntegrating social media into your marketing campaign is one of the most effective things you can do to promote your business online. Unfortunately, many businesses remain uncertain as to how they should proceed regarding launching a social media marketing campaign.

Developing Your Twitter Presence

Twitter can provide your brand with a number of different benefits, including the ability to develop a loyal following and engage with your audience. With the right Twitter strategy, it is possible for your business to gain exposure to hundreds if not thousands of prospective customers. The problem that many businesses experience with Twitter is that it is more demanding than other social networks. Among the primary reasons for this is the fact that success with Twitter requires continual communication with your followers.

One of the most important things you can do to cultivate strong relationships and stand out from your competition is to send a thank you anytime your business gets mentioned. Additionally, if you are asked a question, make it a point to answer the same day, ideally, within an hour. Offering only 140 characters and an extremely short shelf life, Twitter is often a challenging platform for presenting your message. Adding symbols and emoticons is a fun way to cultivate interest in your tweets while also making them easier and shorter to read.

Standing Out from the Crowd on Facebook

Due to the recent changes in Facebook’s algorithms, brands now receive less exposure. As a result, it is more important than ever for businesses to make sure that their posts stand out. One of the most important things to keep in mind when creating posts for Facebook is to keep it short and simple. While you certainly have more latitude on Facebook than Twitter, it does not mean that you should use all the space available to you. According to research conducted by BlitzLocal, longer posts perform more poorly than shorter ones. Furthermore, rather than simply making a statement in your post, consider asking a question. BlitzLocal found that questions can increase interactions by as much as 20 percent.

Pinning posts is another excellent way to make sure you stand out on Facebook. This is a great strategy to use when posting current offers or other critical info. With a pinned post, you can manually set an update to ensure that your post stays at the top of your timeline even if you add other posts later.

Making An Impression on Google+

When planning your strategy for Google+, keep in mind that Google features some elements that are different from other social media platforms. This can prove to be advantageous because it enables you to stand out from the competition. For instance, on Google+, you can take advantage of the ability to strikethrough, italicize, and bold. With these formatting options, you can make your posts easier to read.

Setting Yourself Apart on LinkedIn

LinkedIn is often touted as an excellent way to develop your business networking connections. One of the great things about LinkedIn is that you can benefit from a number of different posting opportunities. Among the best ways to stand out from the crowd on LinkedIn is to post frequently. LinkedIn offers much more than just a place to store your resume. Posting and sharing frequently on LinkedIn provides you with far more opportunities for connecting with your contacts.

Regardless of which social media networks you decide to use, keep in mind that you should not expect to see overnight results. The process of developing a successful social media strategy requires patience and time. Remember that succeeding on social media also requires consistency. This means continuing to post regularly. If you find that you are experiencing difficulty in posting regularly, consider using a scheduling tool, such as HootSuite or Buffer to ensure that your content is posted regularly. By taking an innovative approach and committing to a regular posting schedule, you will ensure that you stand out on social media.

My Renaissance Orlando at SeaWorld Experience

As I first walked into my King Corner Suite at Renaissance Orlando at SeaWorld, I was immediately comforted to know I would be enjoying my home away from home. With the wrap around sofa, work desk, soothing sounds from the TV which was like an aquarium and blend of brown, blue and whites, I already knew I was going to enjoy my stay, especially with a view of the sparkling pool.

In addition to being comfortable upon entering the suite, the king sized bed reinforced it by the offering of Snuggle Into Ultraplush Revive© Bedding which featured 300-thread count sheets, dreamy down comforter, copius amounts of fluffy pillows, resulting in an ultimate refreshing nights sleep. Not to mention, the chocolate caramels the maids place before bedtime which was oh so yummy.


In addition to the suite amenities, the hotel offers a variety of dining options such as a sushi and sports bar, a gift shop and store, an ice cream shop and my favorite, Starbucks.

The fun and convenience doesn’t stop there as the hotel property has an interactive R Aqua Zone, a kids water playground featuring a variety of water activities for teens and tweens such shooting water jets, 2 twisting water slides and a water windmill. Don’t worry parents, the hotel has you covered as well with your very own pool, cabana area and Palms Grill and Pool Bar where you can enjoy all of your favorite cocktails. Renaissance Orlando thinks of everyone when it comes to a family friendly atmosphere.

One of the biggest perks you receive when staying at Renaissance Orlando at SeaWorld is the location. You are in the heart of International Drive which makes it convenient to visit surrounding shops and restaurants and of course, SeaWorld and Aquatica which is just across the street from the hotel.

Since Renaissance is an official SeaWorld Hotel Partner, your stay comes with exclusive benefits to the parks.

* Complimentary Quick Queue at SeaWorld (limited front of the line access based on daily allotments)

* Complimentary Transportation to SeaWorld, Aquatica, Discovery Cove, & Universal    Orlando (reservations required)

* Complimentary access to the SeaWorld Rescue Tour (reservations and admission into SeaWorld required)

* Park discounts, including:

– 10% off Dining at SeaWorld and Aquatica

– 10% off merchandise purchases of $50 or more at SeaWorld and Aquatica

– Early Entry into SeaWorld and Aquatica on select dates.

My experience at Renaissance Orlando at SeaWorld was unforgettable, the customer service was top notch, the view of fireworks from the suite at SeaWorld and the amenities offered was truly beyond what I expected. When looking for your next ideal hotel to experience when visiting Orlando, be sure to choose Renaissance Orlando at SeaWorld. You will feel like you never left home.

Advantages of Using Social Media for Your Small Business

social media for small business

If you own a small business then hopefully you have a presence on social media, because your competitor most likely does. Businesses, big and small, are hitching their marketing wagons to the social media star for a reason. They are getting results. Small businesses are reporting an increase in customer engagement, repeat business, brand awareness, improved targeting of local customers, and a lot more. The trick, of course, is you need to know how to get your audience to move beyond liking and sharing your content to becoming a loyal customer.

In case you haven’t quite made up your mind yet on whether you should invest time and money on social media then this quick lowdown on the benefits of social media will enable you to make an informed decision.

Social media drives traffic and when nurtured properly, your social media networks can drive a steady stream of visitors to your website. And every now and then, a really cool post that does well is going to result in a spike in traffic. And this is traffic that converts. Depending upon your content marketing strategy, you can benefit from visits to your lead generation page, home page, or your product sales page. Traffic from social media reduces your dependence on search engine traffic and serves as a backup should your site suffer adversely from a Google algorithm update.

Connect with Social Media

Social media makes it easy to reach out to people who are interested in your industry, products or services. You can easy build relationships with virtually anyone around the world via social media and it gives a face and a personality to your business. You can present benefits that your customers can relate to and gain insights into customer preferences. You can also tweak business offerings and processes for efficient operations and enhanced customer satisfaction.

Social Media is Cost Effective

Social media marketing is an effective and inexpensive marketing channel. If you’re ready to implement a thoughtfully prepared social media marketing plan, your small business can show a healthier bottom-line even without spending a dollar on traditional advertising. Build a targeted audience, engage with it, and it will spread the word on your behalf. That’s the definition of cost effective marketing that works.
Social media also provides a great ROI on ad spend. Social media platforms such as Facebook and Twitter allow advertisers to target their ads based on a number of parameters such as the age, gender, education, likes, interests, and location of the viewer. You can deliver your message to a highly targeted audience and enjoy improved click through rates and conversions.

Social Media Can Create Buzz Quickly

Looking to generate interest in your upcoming product launch? Want more walk-in traffic to your store on a sluggish Wednesday afternoon? Turn to social media. Offer a discount, freebie, special experience, or social media only offer and you will have set things in motion. Helpful how-to videos, product demos, and positive user reviews are also ideas that can be implemented to help build customer loyalty and create buzz.

Social Media Helps with SEO

Social media can provide positive SEO signals to Google and other search engines. Search engines use social signals as ranking factors for both your branded and non-branded keywords. Optimized social media pages appear on the SERPs (Search Engine Results Pages) and your Pinterest, Tumblr, Twitter, Facebook pages and other social networks can rank for targeted keywords.

Don’t forget to keep tabs on the competition as well. With social media you can track competitors’ performance in real time, study their techniques and adopt practices that are working for them.

Small businesses have a lot to gain from creating a presence on social media. There’s no rocket science involved and once you start achieving results it becomes a fun activity that repays your efforts over and over.