How To Properly Use Hashtags

hashtagsHashtags, though frequently misunderstood, have become a vital element of social media. Used on almost all social media networks, hashtags drive awareness while linking related content.

Given the potential that hashtags have for boosting your social media marketing campaigns, it is important to ensure you are using them correctly. Begin by understanding how hashtags work. Since hashtags can be used in a number of different ways, take the time to understand their various purposes. For instance, you can include a hashtag in a post for improving searchability. Hashtags are also great for tapping into trends, or even creating buzz and conversation regarding your company. How you opt to use hashtags will depend on your specific objective.

In terms of boosting searchability, hashtags make it much easier for users to sort through the vast amounts of information posted on social media networks. With the use of a hashtag, you gain the ability to tap into trending, relevant conversations. When used properly, hashtags are an excellent way to provide your brands with more exposure.

Right: Use hashtags in your social media content.

Wrong: Including spaces in hashtags. Bear in mind that a hashtag can be virtually anything ranging from a single word to abbreviations to a full phrase, but there can be no spaces between the words in a hashtag. Also, do not use punctuations or symbols in your hashtag except for the # symbol at the beginning.

Right: Create your own hashtags.

Wrong: It is always a good idea to step outside the box and create your own hashtag, but do not make the mistake of using your hashtag until you have conducted a search to ensure it is actually unique. Keep in mind that no one is going to stop you from using a hashtag that has already been used, but you could encounter several problems if you accidentally post a previously used hashtag. It could result in confusion among users who are already familiar with that hashtag in its previous context. You could also draw negative attention if you use a hashtag that was previously used in relation to a sensitive topic.

Right: Leverage trending hashtags.

Wrong: In many instances, it can be a good idea to jump on the bandwagon and leverage the traffic generated by a trending hashtag. By entering a discussion centered on a topic in which there is already a hashtag, you can generate great exposure for your brand. This technique can also go horribly wrong if you are not careful. The first and most important step you should take before jumping on a trending hashtag is to make sure you understand the subject of the hashtag. Never make assumptions. Research it to see how the hashtag is being used. Make sure that your content is actually relevant to the subject on which the hashtag focuses.

Right: Use hashtags to link content on social media platforms.

Wrong: Not understanding how hashtags work on different social media platforms. Hashtags are no longer limited solely to Twitter. They are now in use across a broad spectrum of social media networks. That does not mean that they are used in the same manner. Furthermore, hashtags are not even used at all on LinkedIn. The B2B social media site did experiment with hashtags for a while, but quickly abandoned them. When it comes to Twitter, try to avoid using more than two hashtags within a single tweet to avoid overload. Hashtags are still relatively new to Facebook, so use them with care. As with Twitter, limit your use to no more than two hashtags per post. According to research by Social Bakers, abusing hashtags can result in crippling your post’s reach rather than expanding it.

Right: Include hashtags in your marketing campaign. 

Wrong: Not managing your hashtags. The use of hashtags can help you to drive engagement and exposure. If you are not managing your hashtags, you could be missing out on tremendous marketing opportunities. There are numerous tools available to help you organize and even track your hashtag. Among the most popular tools is Hashtagify.me. With this tool, you can quickly view related hashtags as well as their popularity. Tagboard is a great tool to track your hashtags and how they are used across a variety of networks.

Understanding how to properly use hashtags can help you to drive engagement while boosting exposure for your brand.

Branding: 3 Mistakes To Avoid As Your Business Grows

brandingBuilding a brand can be an exciting process, and when business is booming, the first instinct of many marketers is to get new ideas out there as quickly as possible. That instinct is easy to understand – your business is growing, and you want nothing more than to share your excitement with the rest of the world. Unfortunately, in many of these circumstances, marketers fail to notice the big mistakes they’re making in promoting their brand. Take note of these three major branding mistakes in order to avoid making them in your own business.

Straying From Your Brand’s Core Identity

Once your business starts to grow and you’re ready to build on that growth, expanding you brand is a good idea. But your expansion should never come at the expense of your brand’s core identity. For example, if your brand is built upon finding environmental solutions for small businesses, then it wouldn’t make much sense for you to start selling motorcycle jackets or printing car bumper stickers with your logo on them. Every expansion needs to be aligned with the original principles upon which your company is built. If not, you will come off as phony, or worse, a traitor to your brand’s core values.

Getting Sucked into Buzzword Marketing

You’ve probably heard lots of marketing phrases like this before: “We locally source free range, certified organic food products from small batch sources in order to ensure the highest level of sustainability and food security.” There are lots of appealing words there, but the problem is, none of them mean anything anymore. When a marketing term becomes a buzzword, it means that people are tired of hearing about it. Buzzword marketing is easy to get sucked into, because often buzzwords do provide a good description of what your business offers. However, even if a buzzword is accurate, that doesn’t mean that it’s a good term to use. Instead, think of original ways to describe what your brand has to offer. That way, people will actually want to listen to what you have to say.

Social Media Faux-pas

When it comes to saying something stupid and having that stupid statement immediately broadcast to millions of people, social media is definitely your best bet. Social media is great for up-to-the-minute communication, but sometimes it’s better to sit back and think about something for a few minutes before tweeting it out for the world to see. Example: During the 2011 uprising in Egypt, fashion designer Kenneth Cole tweeted: “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online…”
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The take-away from all of these mistakes is: even though the marketing world moves quickly, sometimes the best policy is to think twice before launching your next marketing plan. Brand growth is a good thing, but growth can quickly turn into a very bad thing if it isn’t managed correctly. Your branding can make or break your business, so make sure you get it right.

How To Be Successful on Social Media

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Do you struggle with what needs to be shared on your social media pages to ensure social media success?

Social Media consumes a big part of our day. We receive real time news, access information on a particular topic, search for communities of relevance to our niche interests and to simply stay in touch with family and friends.

How we maintain relationships and communicate with each other will never be the same because social media has made it all so much more accessible, effective and fun.

There is a right way and a not so right way to use social media. The key is to make the right choice to ensure social media success and see impressive results. This is done by being committed, consistent, strategic and educating.

Commit

Don’t use social media just because it’s the popular thing to do. You must have a reason and thought out plan of why you want to use it. You must then be willing to create meaning, purposeful and valuable content for yourself and others, equally.

Consistency

Being consistent on social media is the key to building loyalty and relationships. The more you show up, engage and create value on a daily basis the more others look forward to engaging with you and trusting you.

Strategic

To be successful in social media, you must have a strategy. This is your chance to shine and show who you are, what do you and how you can help. Create content that is knowledgeable, trusting and authentic. By doing so, you are helping others become successful and see positive results.

Educate 

Many companies and individuals use social media for a variety of reasons. If you want to become successful in social media, you must educate and inspire those who follow and engage with you. This is your chance to be a teacher and inspiration to others. Remember, brands and people arrive daily and are looking for answers and solutions so never be afraid to share a how to article just because you think, “oh they know how to do that.”

There are many components to ensure social media success. The key lies in being committed, consistent, strategic and educational. When encompassing these components, don’t forget to be kind, be real and know your personal boundaries when sharing and respect others’ boundaries as well.

4 Email Marketing Tips To Increase Your Open Rates

Growing a small business is a lot of work, requiring an abundance of focus and attention to detail. One of the least expensive methods of communicating and marketing is using email to send messages directly to the inboxes of people who may be interested in the products or services you offer. When you follow these four email marketing tips, you will notice a rise in the number of people who open your emails and engage with your small business.

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Divide Your Contacts to Conquer

The contacts in your database should be segmented according to the various demographics that allow you to tailor your email blast according to the type of message that best reaches your target. For example, if you divide your contacts in terms of geographical location and cater the title of your email to the region in which they live, your reader is much more likely to open the email.

Compelling Subject Lines Focus Your Audience’s Attention

The subject of your email is perhaps the most important piece of writing that takes place in your small business. An excellent, compelling title grabs the attention of your audience, vastly improving the odds that your reader will decide to invest time in hovering their mouse over the email you sent and clicking to read the contents within. Use commanding verbs and concepts that are easy to understand to make sure that people quickly realize why they should click on your email.

Make Them an Offer They Can’t Refuse

When you send a marketing email, consider the point of view of the people who will be opening your email. Specifically, what’s in it for them? Why should they bother spending the time opening your email when it’s quicker to ignore and delete yet another sales pitch? Give your reader something of value and make sure the subject line clearly communicates your offer. A free e-book, how-to video, or white paper, or a coupon offering ten percent off a product or service is much more effective in grabbing the reader’s attention compared to not offering anything at all. Motivate your audience to take action by pandering to their sense of self interest.

Interact With Your Contacts and Persist

When someone reacts to an email you send, make sure to respond to their response. Taking the time to interact with people who show genuine interest in your communication ensures that they are more likely to open the next email you send and spread their positive experience to others on your email list. However, just because you do not receive a response from a particular contact in your database doesn’t mean that you should stop trying to reach this person or organization. Continue to send them carefully considered and tailored emails with compelling subject matter and offers that pique their interest. The only time you should stop trying to communicate with your audience is if they specifically ask you to stop sending them emails.

Considering the fierce competition for the minds of people on the Internet, sending excellent emails that increase the exposure for your small business ensures a greater share of attention resulting in increased open rates.

7 Aspects of a Successful Social Media Strategy

StrategyIt is imperative for your business to create a presence on social media if you wish to grow and reach and engage new and current customers. The benefits are simply too great to ignore. It is also important to note that you cannot launch a successful social media marketing plan without a strategy.

What exactly are the aspects of a successful social media strategy?

Know your objectives

You need a clear answer to the question, what’s your purpose for utilizing social media? By having a clear idea of what your purpose is you will be able to develop a strategic plan. For example, to provide your customers with excellent customer service and gather feedback about products and services.

Know your audience

Get to know who your audience is, learn their habits and where they spend their time. Once you have gained this knowledge, establish a presence there. You don’t have to be on every platform available. If your product or service is targeted at industry professionals, the best returns may be by focusing on platforms such as LinkedIn and Slideshare. If you’re in the travel industry it may be Instagram and Pinterest.

Measure your efforts

To truly be successful with social media, you must be able to define and measure your activities performed. Success in achieving your objectives depends upon wise decision-making based on quantitative and qualitative analytics. Are you getting enough shares and retweets? Do your contests, discount-related announcements and promotions create the expected buzz? Are you achieving the targeted ROI on your ad spend on social media? Again, set goals for each measurable and gather the info that’s going to shape how you evolve your campaigns. These need to be actionable metrics.

Keep yours ears open

The audience you engage with and your competitors that are on social media will tell you a lot about the direction you need to take. Learn from the information and signals that are produced from social media. You have to be knowledgeable and informed enough to predict scenarios and pre-empt situations.

Create a Unique Selling Proposition 

If you wish to stand out in the crowd and get noticed, you need to be able to do it in a unique and memorable way. Give your audience a reason to check out your company. Offer solutions, be human and give reason for them to engage with you. It could be price, it could be a gap in your niche that you fill or it could be a special experience. Don’t be afraid to have fun with it.

Develop a content marketing plan 

You communicate with your audience via content. Initial research coupled with an idea about the kind of message you wish to deliver will inform you on the nature of content you should employ. Data and experience will reveal more on what works best and for which situation. What type of content drives leads? Which posts generate the most likes, shares and retweets? What does your audience profile reveal about content preferences? Once you have the data and customer feedback, it’s imperative to tweak your editorial and publishing guidelines accordingly.

Know what not to share 

Your social media strategy should be clear on the nature of information that can be shared with all, information that should come out only when the time is right, and details that are not to be shared. Poor adherence to this strategic aspect can easily give your competitors the advantage. News of a high profile appointment, an expansion, withdrawal of a product, financial information, and personal details of employees are examples to consider.

Remember, hope is not a strategy. Define your own success criteria and start working toward it. It doesn’t have to be perfect in the beginning. The worst thing you can do is nothing, so get out there and start experimenting. The returns could be remarkable!

How To Be Successful Working From Home

Having the ability to work from home is a dream that is shared by many who have ever gotten stuck in morning traffic or had to commute for over an hour to and from the office. For people who have taken their first freelance job or have been allowed by their company to start telecommuting, the transition can be a difficult one. The hardest aspect to get used to when working from home is being productive while remaining in the home environment. Thankfully, there are steps you can take to help ease into your new work life and make working from home successful.

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Treat Your Home Job like an Office Job

Working from home is great, but it does take a while to get used to. Usually when you’re at home you’re automatically in a relaxed state, having just gotten back in from a long day of work. This will work against you for the first few weeks of working from home, but you can counteract this effect by setting yourself a strict work schedule to adhere to. Another trick is to wake up at the same time you would normally wake up to commute to work; if your mind is used to having an hour or two between waking up and starting to work then you may need to give it the same amount of time before you can really be productive at your home office.

Remember to Take Regular Breaks

One of the greatest perks of working from home is that you can take as many breaks as you would like and at any time of the day. This can become a bad habit if you’re not careful, but it can also be very refreshing and can keep you focused throughout the workday. Taking a quick walk for some fresh air can clear your mind and help relieve any strain your eyes might be feeling from staring at your computer screen all day.

Let Your Family and Friends Know That You Are Still ‘At Work’

Unfortunately, working from home still comes with the same stigma it always has. Most people feel that if you can make your own schedule then you are your own boss. In most cases, this is not true and even if you are your own boss you still have work that needs to get done. The best thing to do is sit down with your family and friends and explain to them that working from home does not mean that you are free to run errands, take time off of work to pick up the kids or do any number of chores that you might do when you are not working. Although working from home gives you more freedom regarding how you can spend your work time, this doesn’t mean that you’re not at a real job and getting your family and friends to understand that is important.

Going from working a regular job to working from your own home is not an easy switch to make, especially with the amount of distractions around the house. With a strict work schedule and the understanding of friends and family members, you shouldn’t have any problems becoming extremely productive in your new work environment and making it a success.

What Is Content Marketing? How Does It Help Your Small Business?

Content marketing is becoming more and more popular as a tool for attracting customers resulting in awareness for your brand and information an individual is looking for. What is content marketing? How does it help your small business? Let’s take a look.

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Content Marketing Is Educational

Content marketing is a tool used by businesses. The basic idea behind content marketing is that valuable content is posted with the intention of attracting customers. This type of marketing concentrates on giving possible customers new information that they can use in their life. Hence, it teaches them something, and the most important part is that it is free.

Content Marketing Is Not the Same as Copywriting

The purpose of copywriting is to get the customer to do something. More often than not, copywriting tries to convince a potential customer to purchase a product. On the other hand, content marketing’s aim is to give information that is valuable, but create that information in a manner in which it serves a marketing purpose. Underlining these distinct purposes, however, there is a common goal: to get possible customers acquainted with the product offered, and make them purchase it.

Customers Are the Focus of Content Marketing

Content marketing isn’t all about you or your business (though it does help point the readers towards your business). Instead, it’s all about your customers; it gives them valuable information that they can use in their lives. The reason it works so well is that people are generally not interested in hearing you talk for hours on end about how great you are. That bores them, which is one of the reasons copywriting can only do so much for your business. To go the extra mile, you have to keep in mind that people are much more likely to purchase from a business that has given them valuable and interesting information in the past. Additionally, content marketing tends to be ranked higher by Google, which means that it is easier for people to find you and your small business.

How Content Marketing Helps Your Business Grow

Content marketing creates awareness of your brand and can increase your business’s credibility and trustworthiness. The reason is that most often, people find themselves looking online for answers to their questions. Simply put, they search for information that is valuable. If they find it on your business’s site, a connection will be created between your business and the potential customer. When a connection is established, trust is more likely to follow, particularly if the content they found was really useful. Another reason why content marketing is such a useful tool for growing a business is that it is more likely to be shared on social media sites. People rarely (if ever) share copywriting they found online. However, if they find good content that really teaches them something, they might want to spread the word.

Content marketing can be a powerful marketing tool when used wisely. Its secret lies in helping both the business that created it and the individual who is in need of information, allowing for trust to build and making it more likely for that individual to make use of the business’s products if they need them.

Travel Review: A Single Day In Seattle

seattleThe birthplace of Starbucks coffee, Boeing and Amazon, Seattle exudes the spirit of breaking free and embracing innovation.

Just one day in the city is sufficient to absorb this spirit, although certainly not adequate to see all that it has to offer.

To truly understand this inspirational place it is crucial that you travel back in time to 1962 when it was chosen to host the World fair (the earlier version of the World Expo).

The city was initially planning a Wild West theme but decided it was too cliché and instead zeroed in on a space- age concept. This led to the creation of the now iconic Space Needle, the centerpiece of the site of the fair.

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Needless to say the event was a phenomenal success, attracting close to 10m visitors and ensuring Seattle found itself a prominent position on the world map.

The Space Needle, the towering structure that adorns the window of Dr Crane in the popular comedy series Frasier, is a must-see for every visitor offering spectacular views from the observation deck.

Located 520 feet up, the deck circles the tower and on a clear day you can spot Mount Rainier, Elliott Bay’s bustling waterfront and the hustle and bustle of downtown Seattle.

But be prepared – the queues can be long and once you complete the minute-long crowded elevator ride, you might find the area jam-packed with camera-toting tourists. Opting for VIP passes might ease the trip, but either way, it is worth it.

The Space Needle is part of the wider Seattle Centre, which houses other interesting attractions such as the Experience Music Project and the Science Fiction Museum, although they are best kept for a longer visit.

Another must-see attraction is the famous Pike Place Market, which features the world’s first Starbucks shop and a plethora of stores that sell everything from rock band memorabilia to fresh fruits and flowers.

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Scheduling a stop at the fish stall is definitely recommended, where vendors entertain the crowds with their striking, gravity defying fish throwing acts. Fun, right?

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Winding roads and underground passages will also lead you to the market’s latest attraction, a chewing gum wall. Provided the concept does not put you off, the sight of millions of gum bits stuck on the wall is certainly one you will not forget. Predictably, it has now become a selfie hotspot.

Chewing Gum Wall

Overlooking the picturesque Elliott Bay, the market also has a variety of artisan units, quaint antique shops and 30-plus restaurants. In the early morning hours, follow your nose as the the aroma of freshly baked bread is sure to lead you to the nearest bakery.

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If your single day in Seattle happens to be the first Thursday of the month, ensure you schedule a late evening museum visit. As you walk into the Seattle Art Museum (popularly known as SAM) you will be impressed by the variety of exhibits. An art lover can easily spend hours mesmerized by the sculptures, paintings and other displays spanning across geographical areas and time periods.

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Despite Boeing moving its headquarters to Chicago, Seattle is still fondly known as the Jet City with the Museum of Flight a prime attraction for aviation buffs.

Inside the massive aircraft exhibits, you can lose track of time but ensure that you do not miss the museum’s simulation ride. The four-minute ride for two people (one pilot and one shooter) is a lot of fun. Those suffering from motion sickness may want to avoid the F16 experience, however, which stops upside down at several points.

Outside there is also plenty to do. Exploring the world’s fastest jet, Concorde, is fascinating. And parked a few steps away is an old Air Force One plane that transported former American presidents Eisenhower and Roosevelt. An army veteran volunteer gave us a fantastic insight into how (arguably) the world’s most powerful politicians travelled.

If you do have a second day or your flight is delayed, slot in a trip to Boeing’s Everett factory where you can see the company’s popular 747, 777, and 787 jets being assembled. You will be amazed.

Alternatively, you can engage in some retail therapy by walking across the downtown streets lined with all the top luxury brands. And then, of course, there are the numerous coffee shops dotted around. Expect great coffee, free WiFi and good seats for people watching.

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While 24 hours is never enough to soak in the wonders of any city, a single day in Seattle is plenty to leave you with memories for a lifetime.

Relaxation and Rejuvenation at The Mast Farm Inn – Valle Crucis, NC

Nestled in the High Country of the North Carolina mountains of Valle Crucis lies a hidden treasure of relaxation and rejuvenation called Mast Farm Inn. The Inn is not just any ordinary Inn. The Inn is a bread and breakfast situated on the J.B. Mast Farm that dates back to 1810 complete with historical buildings developed into 15 rooms, cottages and cabins resulting in recently being inducted into Historic Hotels of America which is made up of 32 charter members founded in 1989 by the National Trust For Historic Preservation.

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The day before July 4 on July 3, I had the sincere pleasure of visiting and experiencing The Mast Farm Inn with my parents by staying in the 2 story Granary Cottage which is the oldest restored house on the property encompassing the original granary wood featuring 2 bedrooms, 2 baths, a loft, a great room, full kitchen and deck with picnic table.

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Upon walking inside the Granary Cottage, we were greeted with a customized card, fresh home baked cookies, fresh picked flowers and water assembled on the dining room table on the left side and the kitchen on the right side complete with flat top stove, coffee pot, coffee, small wood cabinets, microwave and refridgerator.

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Once inside, we began to explore our home away from home by checking out the sitting room, master bedroom with whirlpool tub and additional bedroom all while sounds of peaceful and tranquil music echoed throughout the cottage.

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In addition to checking out the bedrooms the loft remained for us to experience with a magnificent view of the sitting area.

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While experiencing the Granary Cottage a warm country welcome and home away from home feel was felt. Not only did the bedrooms, kitchen, sitting room and loft help create the feel but accents throughout enhanced the feeling and country effect.

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Not only did we feel the warm welcome inside but the outdoors and property of the farm created quite a unique surrounding to enjoy. Views, gardens, other cottages and buildings all created the perfect moment for relaxation and tranquility as we experienced the property.

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After a relaxing and peaceful walk through The Mast Farm Inn property, darkness began to take over which meant it was time to head to bed and then awake to a delicious gourmet style breakfast which is included in your stay and located inside the Inn. Once waking up the next morning, my parents and I walked over to the Inn to enjoy the breakfast and found even more beauty around the Inn.

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After enjoying fresh fruit, bacon, waffles with homemade fig syrup for breakfast it was time to depart the Inn resulting in the parents and I left astounded about our experience at The Mast Farm Inn. The overall experience was one we did not want to leave. From all historical aspects of the property, the perfect customer service, the breathtaking views, landscape and freshly grown gardens, we realized that The Mast Farm Inn truly defines why our North Carolina mountains are unique and a must see from anyone across the globe. Thank you Henri, Kyra and Lorraine alone with the other staff for creating the perfect moment for me and my parents.

If you would like to learn more about The Mast Farm Inn, I encourage you to go to the website and learn about their Leap of Faith marriage and Message In A Bottle honeymoon packages they offer. The Mast Farm Inn is about customizing your stay and making you feel at home with pure relaxation and rejuvenation. Also, when I comes to the area, they are no stranger to social media and heritage. They focus on Bluegrass and Acoustic Roots Music and develop and manage over 30 social media sites focused on North Carolina. So feel free to contact and connect with them with a friendly hello.

Thank you again to The Mast Farm Inn.

How To Re-Purpose Content: 11 Ways

how to repurpose contentOkay, so everyone reading this understands the power of content. There isn’t much argument that content is king. It is also true that creating consistently compelling content can be quite a challenge.

Some of you hire others to do this on a full-time basis. Others have outsourced part of their content production. And some are doing it on top of everything else they have to do for their business. Whatever you choose, the need to generate ideas is a constant.

This can become a stumbling point. You want to maximize your content with instructional videos, white papers, podcasts, newsletters, blog posts… the list keeps growing. It is true that creating content can be downright hard work. But there are also ways to ease the burden significantly and one of the best is to re-purpose content.

Some find the idea of re-purposing a little off-putting. Isn’t it kind of like re-heating leftovers? Maybe it doesn’t taste terrible, but it is not as good as a fresh meal. But you shouldn’t take the “leftover” point-of-view. If the content is quality, getting it in different formats simply expands its reach. And re-purposing is not about re-posting content. You can re-purpose in a bland way or you can give it a new twist and re-purpose with attitude.

Here are 11 ways to re-purpose content.

  1. Take a PowerPoint presentation you have for clients and record it (Make minor revisions if needed). Post it to YouTube and/or SlideShare
  2. Take your existing white paper and break it down into blog post-sized chunks. Revise each of these chunks and use for your blog. And, of course, you can gently promote your white paper at the bottom of each post.
  3. Do the opposite of the idea above by blogging a white paper. Create a series of blog posts around a common theme. Then weave them together to form a white paper.
  4. Interview clients to create case studies. Record interviews and use as material for podcasts.
  5. Use your case studies to reach out to journalists. Perhaps one of them would make the basis for a good story in an industry journal or website.
  6. Re-purpose your own reading. You probably do a fair amount of reading through the web, industry publications, and books. Why not take one extra step and become a content curator for your audience? This could be as simple as a monthly email that briefly reviews and links to what you read.
  7. When you answer a customer question via email, paste a copy of the question and answer in a separate document. Once you have enough saved, you have either a FAQ document or the main content for a compelling blog post.
  8. Are you regularly creating offline marketing materials? If so, are you adding this content as another page on your website? Almost any offline  piece can be put on the web with some light editing.
  9. Interviewing industry experts can be a re-purposing bonanza. The audio can be podcasts. You can transcribe and edit them and turn them into an eBook. You can use themes from each interview as a central topic for a blog post.
  10. Document several of your social media campaigns and use it to create a guide or eBook. Take your reviews of social media campaigns and expand them in to guide or book format. You demonstrate expertise and beef up your credibility.
  11. If a particular video you post on YouTube gets a lot of views or hits viral status, write about the experience on your blog.

Those are some starter ideas. More important than these suggestions is to enter into the mindset where you are looking for new ways to use existing content.

One word of caution: It is usually a bad idea to use the exact same content in an almost identical format. So simply moving a blog post without change to become part of your newsletter doesn’t cut it. But teasing a popular post in your newsletter is a great idea. Or you could use the same core content but pick one area to isolate and expand upon.

Yes, creating content can be hard work but is easily done by making it a little simpler by finding your re-purpose with attitude.