The marketing strategy you employ on social media sites depends on a lot of factors – the most important of which is undoubtedly your target demographic. For example, the social media strategy used by a sports company like Adidas, which […]Continue Reading →
Finding time to maintain your social media presence can be difficult, but expanding it? That seems even harder.
Not to worry. With a little help, you can build your social media presence while juggling other responsibilities. We’ve compiled a list of […]
The life of an entrepreneur isn’t for everyone. It requires a lot of passion, dedication, and independence. Simply put, it is not for the faint of heart. However, it can be incredibly rewarding when a business idea takes off.
If you […]
No matter how big our dreams, our time and resources are limited. Moving forward effectively is key. Once you’ve committed to accomplishing something and putting in the effort, you’ll want to get the biggest return on your investment that you […]Continue Reading →
As videos become increasingly popular, they are the perfect compliment to online marketing. Regardless of whether the video is produced simply for fun, information or is intended to be instructional, videos play a critical role in any brand’s marketing strategy.
According to a […]
Unless you’re Facebook and have a user base consisting of pretty much every living, breathing human being on Earth, you need to choose a target market. Honing in your probable customers saves you both money and time. Plus, it lets […]Continue Reading →
Streetcars lost favor with the American commuting public, but they are making a comeback—slowly. Cincinnati and Detroit will be launching new streetcar lines soon, and the 2000s saw a slow build up in the popularity of this mode of transport, starting […]Continue Reading →
If you own a business, you need to have a presence on social media. But beyond that very vague statement, what steps should you actually be taking to make it happen?
Here’s where having a thoroughly thought-out, perfectly planned content strategy […]
According to eMarketer, of businesses in the United States with a minimum of 100 employees, 87 percent utilized social media marketing within the last year. While that is certainly a large number, clearly not all businesses are taking advantage of the […]Continue Reading →