How To Be Successful With Twitter Marketing

successful with twitter marketingJust as Google is a giant among search engines, so is Twitter among social media marketing sites. According to, Twitter boasts an impressive 974 million users. Even so, many businesses attempting to leverage the incredible marketing potential offered by Twitter often make critical mistakes. Such mistakes not only decrease the reach and efficiency of a business’s marketing efforts but also do not allow them to realize the true profit potential that can be achieved by mastering Twitter marketing.

A recent survey published by Social Media Marketing University found that an astounding 96.2% of companies experience challenges in accomplishing specific goals with Twitter marketing. Despite these challenges, the survey concluded that almost 65% of companies still believe Twitter to be an effective tool for marketing.

Measure Your ROI 

According to, there are several components involved in measuring social media marketing ROI. The key; however, is understanding what each of those elements actually means. For instances, “follows” are obviously important, but what do they mean for your brand? Engagement. The more follows your brand has, the more potentially active and engaged your total customer base could be. Using tools such as GroSocial and Brandwatch can assist you in measuring the success of specific hashtags and keywords.

Use The Right Twitter Voice

According to, social networks such as Twitter act as a platform for personal connection and dialogue. Brands that are unfamiliar with interacting with customers and clients in conversational tones may find this platform to be challenging. Effective Twitter marketing communications requires understanding how to develop the right message for the right consumer target and distributing it through the proper channels. With Twitter, message development is a critical element of success that business owners cannot ignore. What can companies do to develop the right social media voice?  Marketing Land reports there are three crucial C’s necessary for a brand to develop a successful social media voice: culture, community, and conversation. The following steps can help you to implement those important elements to create a voice that will resonate with your target audience on Twitter.

1. Identify what makes your business unique and different from the competition. Allow your company’s personality to shape and inspire your social media voice.

2. Stop talking so much about your company and take the time to listen to your audience. Discover their concerns and problems. Learn what it is that your audience wants from you.

3. Ask yourself what it is that you bring to the social media table. It could be industry updates, product promotions, and inspiration or motivation. Whatever it is, identify it and then disseminate it with authenticity and your own unique personality.

Character Limitations 

There is no denying that the 140-character limit imposed by Twitter can make it incredibly difficult to communicate marketing messages in an effective manner to targeted consumers. Even so, it is necessary. Those companies who master it have a significant advantage over competitors who do not. The following tips can help you to write more with less and still tap into the power of Twitter: 1. Shorten your words, condense your ideas, and ensure that your message sticks to the heart of what you want to say. 2. If your idea cannot be expressed in 140 characters or less, consider writing two tweets, but only do so if it is absolutely necessary. 3. Write a blog post and then add a link to it for more detailed information.

Target The Right Users

It is well known that one of the easiest ways to increase your number of followers on Twitter is to follow other people. Yet, at the same time, it is important to make certain that you are following the right Twitter users who can increase your exposure, boost your reputation, and improve the effectiveness of your marketing efforts. Locating those users who are most likely to benefit your marketing efforts is not always easy, but these steps can help:

1. Ensure your presence on Twitter is visible by linking to your Twitter account from LinkedIn, Facebook, your blog, email signatures, etc.

2. Keep your tweets on topic and focus on adding real value.

3. Use themed hashtags to ensure new followers find you.

4. Use searches and hashtags to develop a strategic plan for following new people.

Develop An Effective Campaign

What is it that you hope to accomplish through marketing on Twitter? For most companies, the ultimate answer is to increase profits, but there could be many different ways of going about it. Do you wish to create a direct path to customer purchase? Are you interested in creating buzz about a new product? Whatever it is, the following steps can help you to accomplish your goals:

1. Establish objectives. Determine what it is that you want to get out of your Twitter campaign.

2. Identify a topic that is meaningful. Ensure the topic you use is meaningful and relevant to your target audience, as well as consistent with your company’s brand positioning.

3. Select a hashtag that is compelling, catchy, short, and relevant.

4. Consider partnering with other Twitter users for greater exposure. Ensure the partners you choose are relevant and complementary to your business, but not competitors.

5. Offer incentives. Contests and giveaways provide incentives for followers to become engaged in your campaign.

Although it may be challenging to develop an effective marketing campaign on Twitter, the exposure and rewards are certainly well worth the effort for businesses of all sizes and from all sectors.

Hiring a Social Media Agency – Are You Asking the Right Questions?

hiring a social media agency“Why hire a social media consultant if I can do the job myself?” Most businesses have asked this question at least once because they tend to assume that social media starts and ends at having a Facebook fan page or a Twitter account. Wrong! Friends, believe me, it does not get the job done. Using social media for your business goes beyond that and it is definitely one of the reasons you should consider hiring an agency that gets successful results.

As a small business, you’re on a stringent budget already; therefore, every time you bet your cash on something you want to make sure you get the best value for your money. There are some key questions you should ask when hiring a social media marketing agency; I have listed them below. Check and see if your list matches the one I have compiled.

1. Is the agency an active user of social media?

This is one of the most important and critical questions to ask. Is the agency or consultant actually an ACTIVE participant in Social Media? Do your homework! Are they on Twitter? If so, are they consistently tweeting, engaging and is the content relevant? Do they have a Facebook business page with engaging content on it and are they replying to comments received in a timely manner? If they are not listening to their audience, interacting and having a conversation, how can you expect them to lead you to success if they don’t practice what they preach?

2. How well does the agency understand your business?

Given that the agency will be involved in promoting your business to millions of people, it’s safe to say they should be clear about the nature of your business and goals. They should know your business model, your product, the method of production and the solution it provides. The agency must be willing to learn about your business rather than simply bragging about their services.

3. How well do they handle content creation?

Content is the most important piece of your strategy and should be thoroughly examined before choosing a firm. Social media platforms expect you to express messages in a limited number of words so they must be able to get creative while getting the point across. The reality is, people prefer to read brief messages, those they can take in at a glance. Successful marketing programs are built around excellent content. Hence, why one should ask how the agency handles content creation.

The agency should have a proven track record in building appropriate content for diverse platforms. If you come across one who refuses, it would be better to strike them off your list because without good content your business is missing out on a lot. A true professional creates and uses informative, creative and engaging content to spread word about your business in the online marketplace. The only way you can come to know how they work is by asking to see samples of their work.

4. Is the agency up to date on current trends?

This is a very important concern because the social media landscape is continuously changing. What was relatively unknown yesterday has become the new trend today. Therefore, it’s necessary that the agency and its employees keep abreast of the latest trends in social media marketing so that they can help your business capitalize and take advantage of new opportunities.

5. Does the agency have a background in marketing?

The primary objective of hiring a social media agency is marketing, promotion, and sales. The agency should obviously possess knowledge about social media marketing, but ideally they need to understand marketing more holistically. In today’s marketplace, social media is only one piece to the puzzle and if your agency doesn’t understand other marketing channels and how social media integrates with them, well, you’re up the creek without a paddle. Don’t be afraid to ask what made them choose social media marketing as their career. Get to know them.

6. How does the agency measure success – quality or quantity?

Figures are attractive because they objectify results, but numbers in social media marketing can be deceptive. 20,000 followers is a great audience for your business, yet it won’t make a difference if there is no conversion. You should work with a consultant or agency who promises to give deliver relevant, targeted and real followers or fans but beware of those that promise huge numbers in a short amount of time unless they are using ads and campaigns effectively. Why do I mention real? Because, sadly many agencies will purchase fake followers, etc to enhance their presence and in reality it does nothing for you. It does not matter if it is a small group initially, what matters is that they are interested in your business. Do not get swayed by big figures alone. Also, watch out for agencies that use black-hat techniques to get hordes of traffic to your site. This is empty traffic that won’t convert. We call it vanity metrics. They look good but have no real value.

7. Who is going to be our voice?

To put this in simple terms, it implies the person who is going to be in-charge of marketing your business on social media platforms. Is it the owner of a company, an employee or an apprentice? Social media marketing is about being tech savvy, but it also requires some experience. A graduate fresh out of college will not offer the same support as seasoned internet marketers. The person-in-charge should also be a full-time team member of the agency so you can request to speak to the person handling your account as needed.

8. Is it possible to track performance using a program?

The agency should provide you with reports at regular intervals so you can track performance. This is the only way you can track progress and hold them accountable. Most agencies offer monthly reports; be specific about how you define success so the reports can be customized to fit your needs and goals. Ask for a sample report as well as questions such as, how do you measure the effectiveness of each channel and what methods will you use to measure success?

9. How do they manage a crisis?

A bad comment can be damaging to your businesses image because social media sites are viral mediums. A message spreads within minutes. You should inquire about how the agency plans to handle such situations and expect them to have best practices established for such occurrences.

Social media has an immense potential and can take your business to new heights. When choosing an agency, do your homework and choose wisely to help your small business rise to the top! When you ask the right questions, you make the right decisions. Having the answers allows you to weed out the “fluff” and make sure that the agency understands your business and how their strategy aligns to your business goals.

What questions would you add for a business to ask when looking to hire a Social Media Agency?

How To: Stand OUT on Social Media

how to stand out on social mediaIntegrating social media into your marketing campaign is one of the most effective things you can do to promote your business online. Unfortunately, many businesses remain uncertain as to how they should proceed regarding launching a social media marketing campaign.

Developing Your Twitter Presence

Twitter can provide your brand with a number of different benefits, including the ability to develop a loyal following and engage with your audience. With the right Twitter strategy, it is possible for your business to gain exposure to hundreds if not thousands of prospective customers. The problem that many businesses experience with Twitter is that it is more demanding than other social networks. Among the primary reasons for this is the fact that success with Twitter requires continual communication with your followers.

One of the most important things you can do to cultivate strong relationships and stand out from your competition is to send a thank you anytime your business gets mentioned. Additionally, if you are asked a question, make it a point to answer the same day, ideally, within an hour. Offering only 140 characters and an extremely short shelf life, Twitter is often a challenging platform for presenting your message. Adding symbols and emoticons is a fun way to cultivate interest in your tweets while also making them easier and shorter to read.

Standing Out from the Crowd on Facebook

Due to the recent changes in Facebook’s algorithms, brands now receive less exposure. As a result, it is more important than ever for businesses to make sure that their posts stand out. One of the most important things to keep in mind when creating posts for Facebook is to keep it short and simple. While you certainly have more latitude on Facebook than Twitter, it does not mean that you should use all the space available to you. According to research conducted by BlitzLocal, longer posts perform more poorly than shorter ones. Furthermore, rather than simply making a statement in your post, consider asking a question. BlitzLocal found that questions can increase interactions by as much as 20 percent.

Pinning posts is another excellent way to make sure you stand out on Facebook. This is a great strategy to use when posting current offers or other critical info. With a pinned post, you can manually set an update to ensure that your post stays at the top of your timeline even if you add other posts later.

Making An Impression on Google+

When planning your strategy for Google+, keep in mind that Google features some elements that are different from other social media platforms. This can prove to be advantageous because it enables you to stand out from the competition. For instance, on Google+, you can take advantage of the ability to strikethrough, italicize, and bold. With these formatting options, you can make your posts easier to read.

Setting Yourself Apart on LinkedIn

LinkedIn is often touted as an excellent way to develop your business networking connections. One of the great things about LinkedIn is that you can benefit from a number of different posting opportunities. Among the best ways to stand out from the crowd on LinkedIn is to post frequently. LinkedIn offers much more than just a place to store your resume. Posting and sharing frequently on LinkedIn provides you with far more opportunities for connecting with your contacts.

Regardless of which social media networks you decide to use, keep in mind that you should not expect to see overnight results. The process of developing a successful social media strategy requires patience and time. Remember that succeeding on social media also requires consistency. This means continuing to post regularly. If you find that you are experiencing difficulty in posting regularly, consider using a scheduling tool, such as HootSuite or Buffer to ensure that your content is posted regularly. By taking an innovative approach and committing to a regular posting schedule, you will ensure that you stand out on social media.

My Renaissance Orlando at SeaWorld Experience

As I first walked into my King Corner Suite at Renaissance Orlando at SeaWorld, I was immediately comforted to know I would be enjoying my home away from home. With the wrap around sofa, work desk, soothing sounds from the TV which was like an aquarium and blend of brown, blue and whites, I already knew I was going to enjoy my stay, especially with a view of the sparkling pool.

In addition to being comfortable upon entering the suite, the king sized bed reinforced it by the offering of Snuggle Into Ultraplush Revive© Bedding which featured 300-thread count sheets, dreamy down comforter, copius amounts of fluffy pillows, resulting in an ultimate refreshing nights sleep. Not to mention, the chocolate caramels the maids place before bedtime which was oh so yummy.


In addition to the suite amenities, the hotel offers a variety of dining options such as a sushi and sports bar, a gift shop and store, an ice cream shop and my favorite, Starbucks.

The fun and convenience doesn’t stop there as the hotel property has an interactive R Aqua Zone, a kids water playground featuring a variety of water activities for teens and tweens such shooting water jets, 2 twisting water slides and a water windmill. Don’t worry parents, the hotel has you covered as well with your very own pool, cabana area and Palms Grill and Pool Bar where you can enjoy all of your favorite cocktails. Renaissance Orlando thinks of everyone when it comes to a family friendly atmosphere.

One of the biggest perks you receive when staying at Renaissance Orlando at SeaWorld is the location. You are in the heart of International Drive which makes it convenient to visit surrounding shops and restaurants and of course, SeaWorld and Aquatica which is just across the street from the hotel.

Since Renaissance is an official SeaWorld Hotel Partner, your stay comes with exclusive benefits to the parks.

* Complimentary Quick Queue at SeaWorld (limited front of the line access based on daily allotments)

* Complimentary Transportation to SeaWorld, Aquatica, Discovery Cove, & Universal    Orlando (reservations required)

* Complimentary access to the SeaWorld Rescue Tour (reservations and admission into SeaWorld required)

* Park discounts, including:

– 10% off Dining at SeaWorld and Aquatica

– 10% off merchandise purchases of $50 or more at SeaWorld and Aquatica

– Early Entry into SeaWorld and Aquatica on select dates.

My experience at Renaissance Orlando at SeaWorld was unforgettable, the customer service was top notch, the view of fireworks from the suite at SeaWorld and the amenities offered was truly beyond what I expected. When looking for your next ideal hotel to experience when visiting Orlando, be sure to choose Renaissance Orlando at SeaWorld. You will feel like you never left home.

Advantages of Using Social Media for Your Small Business

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If you own a small business then hopefully you have a presence on social media, because your competitor most likely does. Businesses, big and small, are hitching their marketing wagons to the social media star for a reason. They are getting results. Small businesses are reporting an increase in customer engagement, repeat business, brand awareness, improved targeting of local customers, and a lot more. The trick, of course, is you need to know how to get your audience to move beyond liking and sharing your content to becoming a loyal customer.

In case you haven’t quite made up your mind yet on whether you should invest time and money on social media then this quick lowdown on the benefits of social media will enable you to make an informed decision.

Social media drives traffic and when nurtured properly, your social media networks can drive a steady stream of visitors to your website. And every now and then, a really cool post that does well is going to result in a spike in traffic. And this is traffic that converts. Depending upon your content marketing strategy, you can benefit from visits to your lead generation page, home page, or your product sales page. Traffic from social media reduces your dependence on search engine traffic and serves as a backup should your site suffer adversely from a Google algorithm update.

Connect with Social Media

Social media makes it easy to reach out to people who are interested in your industry, products or services. You can easy build relationships with virtually anyone around the world via social media and it gives a face and a personality to your business. You can present benefits that your customers can relate to and gain insights into customer preferences. You can also tweak business offerings and processes for efficient operations and enhanced customer satisfaction.

Social Media is Cost Effective

Social media marketing is an effective and inexpensive marketing channel. If you’re ready to implement a thoughtfully prepared social media marketing plan, your small business can show a healthier bottom-line even without spending a dollar on traditional advertising. Build a targeted audience, engage with it, and it will spread the word on your behalf. That’s the definition of cost effective marketing that works.
Social media also provides a great ROI on ad spend. Social media platforms such as Facebook and Twitter allow advertisers to target their ads based on a number of parameters such as the age, gender, education, likes, interests, and location of the viewer. You can deliver your message to a highly targeted audience and enjoy improved click through rates and conversions.

Social Media Can Create Buzz Quickly

Looking to generate interest in your upcoming product launch? Want more walk-in traffic to your store on a sluggish Wednesday afternoon? Turn to social media. Offer a discount, freebie, special experience, or social media only offer and you will have set things in motion. Helpful how-to videos, product demos, and positive user reviews are also ideas that can be implemented to help build customer loyalty and create buzz.

Social Media Helps with SEO

Social media can provide positive SEO signals to Google and other search engines. Search engines use social signals as ranking factors for both your branded and non-branded keywords. Optimized social media pages appear on the SERPs (Search Engine Results Pages) and your Pinterest, Tumblr, Twitter, Facebook pages and other social networks can rank for targeted keywords.

Don’t forget to keep tabs on the competition as well. With social media you can track competitors’ performance in real time, study their techniques and adopt practices that are working for them.

Small businesses have a lot to gain from creating a presence on social media. There’s no rocket science involved and once you start achieving results it becomes a fun activity that repays your efforts over and over.

How To Use Webinars To Benefit Your Business

Webinars are a great tool that businesses can use to build trust with potential clients or customers. Whether it is a business making use of a work at home office or not, this revenue-generating tool can be a valuable component to any business’s marketing plan. The webinars can be hosted for free, and this will save money that business owners will be able to spend elsewhere.


Lead Generation Is an Important Attribute

Creating a webinar is one of the most effective ways to generate leads for a business. The webinars should be relevant to the target market. For example, a business that specializes in selling honey may choose to host a webinar about the ways that bees produce honey. This can help the business to become more credible as an established leader in its field. By educating the public about the various components of the business, they will begin to trust the company, and look to it for purchases.

Launching New Products Becomes Easy

When a business is ready to launch a new product, a webinar can be one of the most efficient ways to ensure that the product is being introduced to the public in the best possible way. This includes ensuring that the product is described in a positive light. When the public is educated about the product in a way that is a little more personal (such as a webinar), they will be far more likely to make a purchase. Furthermore, this marketing campaign is one of the most affordable ways to introduce the product to the public. This is a great option for a business offering products, but is also a good choice for a business launching a new service.

Demonstrating the Product Is Vital to Earning New Customers

A video is often the only way to ensure that a product is being introduced to the public in a very informative way. Often, a video is needed to introduce a product, because a less intimate marketing technique could leave the public uninformed about the product that is being launched. For example, a simple print ad of the new product does not do a lot to grab the attention of potential customers. However, a video displaying the various attributes of the new product can quickly convert potential customers into lifelong customers.

It’s Not Just About Selling

Training is another major feature of webinars that can improve the quality of a business. By showing training videos via webinars, new staff are better able to identify the goals of the company. This can result in a vast improvement to the overall business outcomes.

Whether your business is web-based or not, webinars can produce the type of results that many businesses aim for. By understanding the benefits, people are able to help the public understand the business, and this adds a friendly face to the company. The technique contains various attributes that will help put businesses into the driver’s seat, while securing new customers or clients at an extremely low cost.

10 Real Estate Blog Topic Ideas

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Does the mention of a real estate blog leave you scratching your head for topic ideas? Chris Brogan once said, “No matter what, the very first piece of Social Media Real Estate I’d start with is a blog.” In response to reading his advice, I have to agree as a blog can be used as a marketing tool to help increase and drive sales. Real Estate blogging is one of the best ways to provide engaging and resourceful content resulting in rich and valuable information for an individual in the market for a new home. A real estate blog provides the opportunity to give potential clients a proof point and you, the agent, the opportunity to create content related to your niche. 10 real estate blog topic ideas are:

  • Discuss real estate market trends
  • Create detailed listings
  • Provide details about the neighborhood such as crime stats, schools, shopping, local events and festivals
  • Buying and selling a foreclosure
  • How to stage a home and the impact it has on a sale
  • Discuss the different neighborhoods your firm handles
  • Home decor and building tips
  • Real Estate laws and terms
  • Types of mortgages
  • Write what it’s like to be a realtor and why you chose the career

Real Estate blogs do not have to be wordy or a certain length. They do have to be consistent, current, concise, to the point and valuable for your readers and potential clients. As a realtor, if you haven’t already started a blog, it is not too late as there is almost no competition in most markets and plenty of business to go around. There are many other topics you can cover on the blog so feel free to use an editorial calendar for any ideas that may pop into your mind.

What are your ideas for a real estate blog topic? Good Luck!

Passion: 10 Ways To Find Yours

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What is “Passion”? 

I am often asked, “How do people find their passion?”

In order to discuss a thing intelligently, we must all be working from the same, or a similar definition. Passion is defined as an “intense, driving, or overmastering feeling of conviction.”

That is how the dictionary defines it, but in reality, it is much harder to define “passion” because it is a feeling that no words can fully encompass or adequately describe.

The history of the word passion gives it a better understanding that makes anyone who has ever found their passion smile and nod in agreement, like it is a secret acknowledgement of what it truly means to live for something.

The word passion comes from the Latin word passio, which means “suffering.” Yes! People certainly suffer for their passions! Some suffer a great deal, and this is part of the reason why finding your passion, and pursuing it, is so important to your life. After all, almost anything that is worthwhile has some pain attached to it.

But the pain and suffering that may stem from a passion is nothing compared with the stress and emptiness caused by leading a passion-less life. Without that creative release, life can become stagnant, unfulfilling and seem futile, or even meaningless.

Other people may find it difficult to understand your passion, and this is often because their focus is on things like safety, stability, security, status, and the opinions of others because their decisions tend to be ruled by fear. Their primary goal in life is to avoid pain, bypass failure and simply stick to what they know. So, to these people, it appears that your passions are pulling  you away from “sensible” life decisions.

Everyone knows that good growth and success can only happen when we make short-term sacrifices to overcome the life’s obstacles and beat the odds. And once you make the choice to step out of your protective shell and work with intensity, then you are ready to discover and pursue your deepest passion.

How Do I Find My Passion? 

Almost everything I teach as a writer, coach or teacher involves writing and list-making. Find a quiet space without distractions, and let your imagination run loose. Do not make any editorial corrections during the exercise. Do not make any judgments, like “that will be too hard.” Just start writing.

1. Make a list of your favorite hobbies. Write down your favorite activities and pastimes, even if it is something from your childhood. You may already be spending time on your passion without even realizing it.

2. Explore a new hobby. Stop limiting yourself to what you know. If you cannot think of one, try getting involved with hobbies that your friends and family enjoy. This will lead you to discover new joys you may have never considered.

Several years ago, I was seized by the notion that I wanted to learn to throw pottery. I had no previous experience, and had long been discouraged by others that my artistic talents were sorely lacking. I did some research, found a coupon for a beginner’s class, and excelled. I even became a member of the local art guild.

3. Make a list of your talents. These do not have to be related to a specific job. Just allow the pen to flow freely on the paper. You may discover a passion hidden in one of your talents.

4. Ask people who care about you. Sometimes other people can see what makes you happy better than you can.

5. Look at the long-term interests in your life. Are there themes or events in your life that always seem to pop up?  Examine those and see if you can uncover your life’s passion.

For me, this is writing. I have always written, but have only recently discovered that it is both a talent (a work-in-progress) and a passion.

6. Be honest with yourself. Sometimes people mistake their passion for something they are already talented at doing instead of something they really want to be doing. Do something you love, not just the things you already know that you are adept at.

Step out of the safety zone. You will amaze yourself!

7. Make a list of things that always seem to come up in your conversations. If you constantly turn your talk toward a particular subject, this may be something you should actively be pursuing.

8. Get involved. Find ways to get involved in your community. Playing recreational sports and engaging in activities at the local community center can be a great way to meet new and interesting people. We can learn a lot from others through conversation and circumstance.

9. Help others. Forget about yourself a bit and try serving others in your community. Kindness and charity can unlock your real passions in life.

I have had several opportunities to do medical mission work in Haiti. Going on the first was an unusual thing for me, but it is something I hope to do many more times. It was a thrill to be of service to people who needed what little I had to offer.

10. Find a mentor. If you can find someone willing to show you the ropes, you will have a unique insider’s perspective and a confidant. Plus, you will have help circumventing a lot of the initial learning curve.

What is your passion? How did you find yours?

For more information see

Submitted by, Martina McGowan, M.D.









How To Ensure Your Business Stays Busy During The Holidays

The holidays can be a slow time for some businesses and a busy rush for others. What makes the difference, and how can a business ensure they stay busy over the holiday season? Read further to find out.

How To Ensure Your Business Stays Busy During The Holidays

Keep Moving Even When There’s a Lull

Instant gratification tastes good, but realizing there’s more to receive in the future is a skill that business owners must master. Customers may be doing more relaxing than purchasing during the holidays, but what does this mean for a business that relies on cash flow? This is where the saying, “patience is a virtue” can really come into play. A business owner who recognizes that with consistent effort comes reward, will come out on top every time. No customers? Keep on moving, keep on promoting and keep on offering better-than-average service!

Let People Know that Business is Booming

People will assume that because it’s the holidays most businesses are closed for an extended break. It’s important for business people to make it known that their companies are not only still around, but are thriving and excited to provide service to their customers during the holiday season. Customers will be pleased to be in-the-know regarding the business’ holiday hours, and sales can happen more organically than perhaps planned.

Prepare Social Media in Advance of the Holidays

Social media is a great way to make potential customers aware of holiday business hours, closures, and special holiday promotions. One method of preparing updates in advance is to use a program called HootSuite, or another one called TweetDeck. Both programs make it possible for business owners to prepare tweets or Facebook updates and schedule them so that they are posted during the busy holiday times. This way, even if a business owner is busy eating turkey dinner, Facebook page updates will be updated and tweets will be made. Social media is an excellent way to keep customers on the cutting edge of what’s going on during the holidays.

Design Exclusive Holiday Promotions

Make the holidays a time to generate even more business than normal. People love deals, especially deals that they can offer to people as gifts during the holidays when there may be a lot of people for whom they need to shop. A promotion that happens only during the holidays, or special store hours that start early in the morning or go late into the evening, are both fantastic ways to encourage customers. Often people who have never been interested before are intrigued due to new scheduling times.

Whatever a business owner does to make themselves known during the holidays will be a benefit to them. Customers are out there and they’re ready to spend, even when it’s the holiday season and they appear to just want to mingle and drink eggnog. If no customers are coming through the door, work anyways! Moving forward is always a “step in the right direction,” and making use of social media platforms is a most excellent way to do that. Keep on going, make customers aware of the business thriving, and see the results in more sales, leads, and customer interest.


7 Ways to Live Your Purpose With a Passion

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I began my corporate career several years ago doing work I didn’t love. I felt that I was destined to exist in a perpetual state of, “What do I want to be when I grow up?”

I did well in my career and learned much about myself and life. However I wasn’t passionate about the work I was doing.

I read a study in Forbes magazine where a group of 1000 professional women were surveyed regarding their well-being. The results were disheartening as 70% of women reported they were struggling with well-being. Statistics show that the well-being concern isn’t gender specific. Men also experience the same struggle.

I understand that. I was one of them once. I’m not anymore. I left that gig and started my own gig living out my purpose with a passion, coaching people on leadership and life.

You don’t necessarily have to make a dramatic life change to live out your passion. It may be a small shift. There are some steps you can take to begin and couple things you need to remember.

7 ways to Live your purpose with a passion

1. Take some time to explore. Do you know people who never vary from their daily routine? Everyday looks exactly the same as the day before. They’re not that interesting to be around and their conversation is usually about other people or something on tv. Exploring is a necessary part of transforming into who you were created to be. Explore new topics, new places, and new ideas. You should hear yourself say on a regular basis, “I didn’t know that.” The side benefit of exploring is that it leads to discovery. Discover yourself through exploring.

2. Create your vision. What do you want your life to look like next week, 5 years, or even 10 years from now? What are you doing to solidify that vision in your mind? Create a vision of what your life to look like. Every day take at least one step in the direction of your dreams and pursue making your vision a reality. You have a choice about your life. Visualize a future you can’t wait to live.

3. Do the unexpected. When we get into the rut of routine it’s almost as if we go through life in a semi-zombie state. Our brain starts to fall asleep and even die off a little because it’s not needed. Shake things up and go do something unexpected. You’ll be amazed at the intensity at which your senses are heightened.

4. Meet new people – When you hang out with only the same people all the time you become myopic in your thinking. New people stretch you. They make you consider new options and see things differently. You don’t have to agree with them, but it’s good to be challenged by them. Meet new people and learn something new about yourself.

5. Give yourself grace. When you pursue your purpose with a passion you’re transforming, becoming more of who you were created to be. Some of us think we have to get it right immediately with no margin of error. That thinking limits your options, alternatives and opportunities. You will make mistakes and that’s good if you use them wisely. Give yourself grace.

6. Try, try again. You will have bad days. You may even have awful days. Thankfully no day lasts beyond 24 hours. Try again. Always try again. Each new day is a new chance to make a change. To make a difference.

7. Enjoy the ride. I still have children at home. Sometimes after they have left for school I lament the fact that I have to take time to clean up after them. This morning I had a moment to reflect. As I looked at shoes strewn everywhere, trash (literally trash) littered around the floor, a table that was still cluttered with breakfast dishes, and an odd assortment of other “irritations,” I remembered that they won’t live here forever. The very things that I consider an irritation now will be the things I miss the most when they venture into the world to start their own lives. This is my life. Today I choose to find purpose in it, and enjoy the ride.

You only go around once. Life is too short to live a luke-warm existence. Find your purpose and pursue it with a passion.

Don’t ask yourself what the world needs. Ask yourself what makes you come alive and then go do that. Because what the world needs is people who have come alive. ~ Howard Thurman


About Kaylene

Board Certified Coach and President of KSMLifeCoaching, Kaylene Mathews equips and empowers individuals and groups to gain the clarity they need to achieve their personal and professional best through coaching and training services. She authors a twice weekly blog, monthly newsletter and just published her first book, available on Amazon.