How To Handle Negative Feedback on Social Media

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According to eMarketer, of businesses in the United States with a minimum of 100 employees, 87 percent utilized social media marketing within the last year. While that is certainly a large number, clearly not all businesses are taking advantage of the benefits offered by social media marketing. Many businesses that are not putting social media marketing to work for them may be holding back because they do not want negative feedback or comments. Unfortunately, just because a business does not utilize social media does not mean consumers are remaining silent. With sites such as Yelp, it is incredibly easy for consumers to discuss and review your brand, even if you are not using social media marketing on your own.

Since you cannot avoid the potential for negative feedback, it is imperative that you understand how to respond to it. The social media training firm Social Media Marketing University found that less than 50 percent of marketing professionals had developed an effective plan for handling negative social media feedback.

Respond, Don’t Ignore

The first and most important rule of handling negative feedback on social media is to acknowledge and respond. Ignoring negative feedback does not make it go away. The worst action that you can take, other than to simply ignore it, is to delete it. You should only delete negative feedback in certain circumstances, such as when it involves lewd comments or inappropriate language. As tempting as it can be to handle negative feedback by deleting it, the truth of the matter is that it is already out there, and you can be certain that someone has seen it. Furthermore, the person who originally wrote the comment will see that it has been deleted, and nothing will prevent him or her from posting another, even more irate comment. Any chance that you have of rectifying the situation and preventing it from becoming exacerbated is gone forever.

What exactly is on the line by taking the time to respond to negative feedback? A study conducted by The Retail Consumer Report found that 68 percent of consumers who posted negative feedback received a response from the relevant business. Of that number, 18 percent of consumers who posted negative feedback were converted into loyal customers and 33 percent eventually posted positive feedback. Furthermore, 34 percent of consumers who had originally posted negative feedback later deleted that feedback following a response.

Clearly, when handled properly, even negative feedback can actually prove to be a beneficial tool for deriving loyalty from your customers.

Respond Within 10 Minutes

While responding to negative feedback is important, simply responding is not enough. The timeframe in which you respond is also critical to the final outcome. One study found that 25 percent of customers posting a negative review anticipate a response within 1 hour. Even more startling, 6 percent of consumers expect to receive a response within 10 minutes.

Provide Additional Information

So, what do you say when responding to a negative review or comment on social media? Above all, it is important to be sincere and human. Do not make the mistake of simply following a set protocol for every negative comment or review that you receive. A response of “We’re sorry to hear about your experience,” provides customers with no helpful information and does not resolve the problem. Responding quickly is important, but only if you provide genuine, helpful information. Be willing to be honest in your response. Rather than attempt to provide excuses for the customer’s experience, own up to it if the customer’s bad experience was your fault. Offer a genuine apology and provide a solution.

Know What Is Being Said About Your Business

The only way that you can appropriately respond to negative feedback on social media is if you actually know what is being said about your company. Even if your business is not a Fortune 500 company with the budget to hire a dedicated social media manager, you still need to know what is being said about your business. Setting up alerts through Google and even typing the name of your business into a Google search from time to time can help you to stay on top of the comments that are out there.

Don’t Take It Personally

Finally, as hard as it may be, try to avoid taking negative feedback personally. Try to view such negative feedback as constructive criticism and an opportunity to improve your operations. If you feel that the customer is wrong, do not hesitate to defend your business, but make sure that you do it in a polite way. In some instances, the truth of the matter may fall somewhere in the middle. When this is the case, it is important to apologize for any error that is on your part while also gently correcting any misinformation on the part of the customer. At this point, it is also usually best to take the conversation offline and continue it with the customer in private.

6 Bad Blogging Habits to Get Rid of Today

bad_habits Do you own a blog that you know can be successful but is depressed at the moment? And you’ve all but made up your mind to let it idle till the hosting runs out and then you’ll pull the plug on it. You will do it with more than a twinge of guilt because you’re a repeat offender. This won’t be the first blog that you will be killing off. But it surely can be the last. Here are six bad blogging habits and if you’re willing to shrug these off, your dying blog can be brought back to life.

  1. Follow a consistent posting schedule. Perhaps the single biggest bane of bloggers around the world is being inconsistent. Inconsistency in blogging alienates and disappoints readers; you may have noticed how the number of RSS readers and social media followers grows when you’re regularly posting and how readership drops off if you fail to come up with posts consistently. This doesn’t have to be the case. Set a schedule and keep to it.
  2. Keep the content focused. Focused content happens when you choose your niche and keywords wisely and then get down to creating content about it. It is not uncommon for bloggers to set up a blog for a niche and then lose focus, tempted by happening content in other niches. This sends out confusing signals to the search engines and readers. Become an expert in your niche and stay focused on solving the problems your audience faces. They will thank you for it.
  3. Give credit. Give credit for images, videos, and curated content. Cite your sources. This is not only expected blogging etiquette but also essential to avoid getting reported for plagiarism and duplicate content. It’s also a great way to start establishing relationships and make it known that you’re a “we” person rather than an “I” person.
  4. Proofread. Because if you don’t and language errors slip by going unnoticed then it will reflect poorly on you and readers may find it difficult to take your word seriously. It’s about trust and trust is essential to becoming an influential blogger in any niche.
  5. Make blogging a top priority. Having a presence on Twitter, Facebook and other social networks is desirable, even essential but don’t let social media activities eat into your blogging time. Along similar lines, do not get preoccupied with analytics. Both social media and decoding analytics are addictive activities and important ones, but avoid putting the cart before the horse.
  6. Keep your blog clean. Periodic cleaning of your blog is essential. It ensures a good reader experience, boosts blog security, and fine tunes it for optimal spidering by the search engines. Remove or edit dead and broken links, update plugins on WordPress, reassess the the page layout and determine if your social media buttons are in the most advantageous spot.

Three bonus tips

  1. Learn and grow. However good a storyteller or informed a blogger you may be; avoid stagnation or risk oblivion. Engage others in your space to stay fresh and up to date, expand your knowledge, and discover other solutions your audience would find helpful.
  2. Be relevant. Do not churn out meaningless content for the sake of posting. Quality trumps quantity and content created for readers beats dull SEO-optimized articles.
  3. Become multimedia. Don’t remain stuck with the written word. Yes, this is a bad habit bordering on being criminal. Webinars, podcasts, videos, and images can help you connect with your audience, build trust, and drive traffic to your site.

Remember, successful folks do not necessarily do different things; they do the same old things differently. And if you study successful bloggers you’ll realize that the adage works perfectly for blogging as well. So shrug off the blogger fatigue and remind yourself of the choice; the pain of discipline or the pain of lasting regret about what could have been. The former is preferable because it is the key to success, financial security, and a tremendously successful blog.

How To Survive The Early Years of a Business Startup

Entering StartupEntrepreneurs all have at least one thing in common: they see potential. Potential excites them, motivates them and drives them. The idea of potential propels them forward and compels them to commit time and resources into their start-up business ventures because they have the hope of seeing that start-up succeed. However, almost any start-up business owner can attest to the fact that the early years can be challenging. The true test of launching a start-up company is making it through these rough first years, and below are a few tips on how to survive the early years of a business startup.

Remember to Have Perseverance

The most helpful advice that anyone in business can give someone who is slugging it out with a start-up is to keep going! It may come as a surprise at first, but the majority of successful business owners have more failures than successes. The only thing separating them from failure was their refusal to stop and their inability to simply call it quits. True determination is what kept today’s heavy hitters in the game, and it is what will keep you going further than you thought you had the strength to.

Focus on Your Opportunities, Not Just Your Problems

One of the best ways to keep persevering is to remember to divide some of your time each week to working on opportunities. Often in the first few years of a start-up company’s existence, there are so many issues to troubleshoot and problems to solve that it can really pull one’s attention away from opportunities. Over time, this has a negative effect on morale. In addition to this, focusing on the problems will ultimately stifle the creativity required in a start-up.

Remember, if you want your business to stick around, you need to commit some of your time to thinking about opportunities. Focusing on the opportunities and the potential is what ultimately energizes you. Work on the problems you face, but also carve out time to commit to new advances. Spend your time working on both, and you will be better for it.

Ultimately, the difference between success and failure is that people who are successful have simply kept reinventing themselves after every failure. In the early years of a business start-up, survival hinges on constant effort. Though there may be a lot of difficulties to navigate through and it may feel like there are more failures than you bargained for, if you are able to stay committed and hang on then it is likely you will reap the rewards of this in due time.

By following in the footsteps of business leaders who came before you and by holding on to the initial potential you saw, you will be able to overcome the early years when things do not seem to flow as easily as you initially hoped they would. Keep a strong presence of mind, focus on opportunities, and keep going. All of these differentiates a successful start-up from one that falters and fades out.

5 Tips To Help Find The Right Virtual or Outsourced Employees

virtual employeesIn today’s business world, outsourcing is becoming more and more common. Virtual employees are everywhere and many prefer to work with this type of arrangement. But how do you manage and find the right virtual employees and make sure they stay engaged?

Ask Some Questions, Then Ask Some More

When you’re hiring virtual employees, be sure to interview them just as you would interview a candidate that would be working in-office. Request a resume, CV, and a portfolio if applicable. Be sure to check references and, at the very least, do a thorough telephone interview. You will need to make sure that your virtual employees can actually do the job prior to hiring them in order to avoid disappointment and wasted time in the future.

Keep the Lines of Communication Open

It may seem a bit odd to not be able to walk down the hall and have a quick chat with an employee, but that doesn’t mean that you can’t still have clear communication. Make sure you are available via email and whenever possible, for a quick chat via telephone or even Skype. Email is sufficient in many instances, but some virtual workers may prefer to actually speak with you. Ambiguities can be cleared up and directions can often be explained more easily over the telephone than in email.

Set Clear Deadlines and Priorities

Virtual workers are often consultants who work with multiple businesses. Having set deadlines and prioritizing their tasks will help them manage their own schedules and ensure that the work gets done on time. Make sure to build in a bit of a buffer in case you need to make some last minute changes. You don’t want to end up scrambling and potentially missing your own deadlines due to setting a schedule that’s too tight.

Have a Back-Up Plan

Even if you can manage your business and meet your deadlines with only one virtual employee, it’s always a good idea to have a back-up in case of unforeseen circumstances. Having another person to fill in part-time will give you peace of mind, ensuring you won’t end up stuck trying to finish all of your projects on your own if your other virtual employee suddenly becomes unavailable.

Establish a Relationship Based on Mutual Respect

Make sure your virtual employees feel connected and respected. Communicate with them often and recognize a job well done. If possible, organize a get-together so everyone on the team can meet. This may not be possible if your employees are all over the world, but if they’re close by it can be a great chance to connect. Try to provide feedback and support to your employees whenever possible and use a personal touch when you can. Your employees are far more likely to be content and motivated to do great work if they feel appreciated and if their efforts are being recognized.

If you have a business that you run from a small office space or a home office, outsourcing some of your workload can be a viable option. There are certainly a lot of great employees out there that will work hard and do an excellent job, but if you’re new to outsourcing and to virtual employees, expect some growing pains at the beginning. It may take a while to find the perfect fit.

7 Ways To Increase Your Productivity as an Entrepreneur

7 Ways To Increase Your Productivity as an EntrepreneurWhat is it that successful entrepreneurs do differently from the rest? How do they accomplish more in the same twenty four hours that are gifted to all? Below, find out 7 ways to increase your productivity as an entrepreneur.

  1. Know your priorities, set long-term goals and break down your activities to achieve your prioritized objectives. With clear targets in mind, you are well-positioned to focus on present jobs and plan for future work. With defined objectives, day-to-day work can be organized in a streamlined manner.

  2. Establish deadlines. This is a natural result to the point mentioned above. Being deadline oriented is perhaps the number one attribute that productive entrepreneurs display. Keep deadlines in mind and work accordingly. You will need to cut out distractions such as getting up from your workstation every now and then, needless surfing of the net or whatever else it is that distracts you.

  3. Do not procrastinate. Now that’s a self-evident truism, isn’t it? But entrepreneur or not, procrastination is the number one productivity killer. Work has the wonderful quality to expand to fill whatever time we choose to allocate for it. You can get a job done in four hours or you can wrap it up in two. Do not delay getting started because you feel there’s enough time on hand. Start early and save hours.

  4. Find out what your productivity enhancers are and incorporate these into your routine. This can mean different things for different people. Do you get more done when you tackle the hardest job first and then move on to the lighter ones? Most people answer in the affirmative for this one. Are you at your most productive early in the morning or are you a night owl? Can you shave an hour off your night’s sleep or do you need more sound sleep to wake up fresh? Does multitasking work for you? Consider an uncluttered desk and a crisper approach when replying to emails.

  5. Follow the 80/20 rule. Find out the 20% of your activities that yield 80% of the results. Do those diligently and do not lag behind on them. Push back the trivial or inconsequential stuff and allocate time for it. Aim for a balance between the important and the urgent.

  6. Use appropriate tools to save time, money and enhance productivity. You can use tools such as Hootsuite and Buffer to schedule postings on social media sites. Skype and Google hangouts are also a great way to communicate with your team and clients in a cost-effective manner. If you’re managing a team you will definitely benefit from a web-based project management system such as Basecamp or something similar.

  7. Team up with the right people. You’re an entrepreneur, a person with ideas, not a know it all. You will achieve far greater results by having the right people on your team and in your peer group. Successful entrepreneurs pay special attention to this aspect of their work. Communicate your expectations on the work ethic to be followed at the very beginning of a relationship with your employees and you’ll reap the benefits.

Time is money, more so for those that have chosen to strike it out on their own. You too can achieve more each day by implementing these very simple tips. Small things add up. Shake off the indifference and absorb the good practices and before you know it, your business will show the happy results and your productivity will increase an Entrepreneur.

How To Succeed With Twitter Marketing

twitter marketingJust as Google is a giant among search engines, so is Twitter among social media marketing sites. According to PCMag.com, Twitter boasts an impressive 974 million users. Even so, many businesses attempting to leverage the incredible marketing potential offered by Twitter often make critical mistakes. Such mistakes not only decrease the reach and efficiency of a business’s marketing efforts but also do not allow them to realize the true profit potential that can be achieved by mastering Twitter marketing.

A recent survey published by Social Media Marketing University found that an astounding 96.2% of companies experience challenges in accomplishing specific goals with Twitter marketing. Despite these challenges, the survey concluded that almost 65% of companies still believe Twitter to be an effective tool for marketing.

Measure Your ROI 

According to Ragan.com, there are several components involved in measuring social media marketing ROI. The key; however, is understanding what each of those elements actually means. For instances, “follows” are obviously important, but what do they mean for your brand? Engagement. The more follows your brand has, the more potentially active and engaged your total customer base could be. Using tools such as GroSocial and Brandwatch can assist you in measuring the success of specific hashtags and keywords.

Use The Right Twitter Voice

According to Mashable.com, social networks such as Twitter act as a platform for personal connection and dialogue. Brands that are unfamiliar with interacting with customers and clients in conversational tones may find this platform to be challenging. Effective Twitter marketing communications requires understanding how to develop the right message for the right consumer target and distributing it through the proper channels. With Twitter, message development is a critical element of success that business owners cannot ignore. What can companies do to develop the right social media voice?  Marketing Land reports there are three crucial C’s necessary for a brand to develop a successful social media voice: culture, community, and conversation. The following steps can help you to implement those important elements to create a voice that will resonate with your target audience on Twitter.

1. Identify what makes your business unique and different from the competition. Allow your company’s personality to shape and inspire your social media voice.

2. Stop talking so much about your company and take the time to listen to your audience. Discover their concerns and problems. Learn what it is that your audience wants from you.

3. Ask yourself what it is that you bring to the social media table. It could be industry updates, product promotions, and inspiration or motivation. Whatever it is, identify it and then disseminate it with authenticity and your own unique personality.

Character Limitations 

There is no denying that the 140-character limit imposed by Twitter can make it incredibly difficult to communicate marketing messages in an effective manner to targeted consumers. Even so, it is necessary. Those companies who master it have a significant advantage over competitors who do not. The following tips can help you to write more with less and still tap into the power of Twitter: 1. Shorten your words, condense your ideas, and ensure that your message sticks to the heart of what you want to say. 2. If your idea cannot be expressed in 140 characters or less, consider writing two tweets, but only do so if it is absolutely necessary. 3. Write a blog post and then add a link to it for more detailed information.

Target The Right Users

It is well known that one of the easiest ways to increase your number of followers on Twitter is to follow other people. Yet, at the same time, it is important to make certain that you are following the right Twitter users who can increase your exposure, boost your reputation, and improve the effectiveness of your marketing efforts. Locating those users who are most likely to benefit your marketing efforts is not always easy, but these steps can help:

1. Ensure your presence on Twitter is visible by linking to your Twitter account from LinkedIn, Facebook, your blog, email signatures, etc.

2. Keep your tweets on topic and focus on adding real value.

3. Use themed hashtags to ensure new followers find you.

4. Use searches and hashtags to develop a strategic plan for following new people.

Develop An Effective Campaign

What is it that you hope to accomplish through marketing on Twitter? For most companies, the ultimate answer is to increase profits, but there could be many different ways of going about it. Do you wish to create a direct path to customer purchase? Are you interested in creating buzz about a new product? Whatever it is, the following steps can help you to accomplish your goals:

1. Establish objectives. Determine what it is that you want to get out of your Twitter campaign.

2. Identify a topic that is meaningful. Ensure the topic you use is meaningful and relevant to your target audience, as well as consistent with your company’s brand positioning.

3. Select a hashtag that is compelling, catchy, short, and relevant.

4. Consider partnering with other Twitter users for greater exposure. Ensure the partners you choose are relevant and complementary to your business, but not competitors.

5. Offer incentives. Contests and giveaways provide incentives for followers to become engaged in your campaign.

Although it may be challenging to develop an effective marketing campaign on Twitter, the exposure and rewards are certainly well worth the effort for businesses of all sizes and from all sectors.

11 Ways To Re-Purpose Content

11 ways to repurpose contentOkay, so everyone reading this understands the power of content. There isn’t much argument that content is king. It is also true that creating consistently compelling content can be quite a challenge.

Some of you hire others to do this on a full-time basis. Others have outsourced part of their content production. And some are doing it on top of everything else they have to do for their business. Whatever you choose, the need to generate ideas is a constant.

This can become a stumbling point. You want to maximize your content with instructional videos, white papers, podcasts, newsletters, blog posts… the list keeps growing. It is true that creating content can be downright hard work. But there are also ways to ease the burden significantly and one of the best is to re-purpose content.

Some find the idea of re-purposing a little off-putting. Isn’t it kind of like re-heating leftovers? Maybe it doesn’t taste terrible, but it is not as good as a fresh meal. But you shouldn’t take the “leftover” point-of-view. If the content is quality, getting it in different formats simply expands its reach. And re-purposing is not about re-posting content. You can re-purpose in a bland way or you can give it a new twist and re-purpose with attitude.

Here are 11 ways to re-purpose content:

  1. Take a PowerPoint presentation you have for clients and record it (Make minor revisions if needed). Post it to YouTube and/or SlideShare
  2. Take your existing white paper and break it down into blog post-sized chunks. Revise each of these chunks and use for your blog. And, of course, you can gently promote your white paper at the bottom of each post.
  3. Do the opposite of the idea above by blogging a white paper. Create a series of blog posts around a common theme. Then weave them together to form a white paper.
  4. Interview clients to create case studies. Record interviews and use as material for podcasts.
  5. Use your case studies to reach out to journalists. Perhaps one of them would make the basis for a good story in an industry journal or website.
  6. Re-purpose your own reading. You probably do a fair amount of reading through the web, industry publications, and books. Why not take one extra step and become a content curator for your audience? This could be as simple as a monthly email that briefly reviews and links to what you read.
  7. When you answer a customer question via email, paste a copy of the question and answer in a separate document. Once you have enough saved, you have either a FAQ document or the main content for a compelling blog post.
  8. Are you regularly creating offline marketing materials? If so, are you adding this content as another page on your website? Almost any offline   piece can be put on the web with some light editing.
  9. Interviewing industry experts can be a re-purposing bonanza. The audio can be podcasts. You can transcribe and edit them and turn them into an eBook. You can use themes from each interview as a central topic for a blog post.
  10. Document several of your social media campaigns and use it to create a guide or eBook. Take your reviews of social media campaigns and expand them in to guide or book format. You demonstrate expertise and beef up your credibility.
  11. If a particular video you post on YouTube gets a lot of views or hits viral status, write about the experience on your blog.

Those are some starter ideas. More important than these suggestions is to enter into the mindset where you are looking for new ways to use existing content.

One word of caution: It is usually a bad idea to use the exact same content in an almost identical format. So simply moving a blog post without change to become part of your newsletter doesn’t cut it. But teasing a popular post in your newsletter is a great idea. Or you could use the same core content but pick one area to isolate and expand upon.

Yes, creating content can be hard work but is easily done by making it a little simpler by finding your re-purpose with attitude.

 

How To Create Content of Value

Is your content struggling with getting noticed, being shared or acted upon? More than likely the problem is the content lacks value. If so, I have developed a detailed way to help you turn your struggle into a success by defining each letter in the word value which needs to be encompassed in the content you create.

how to create content of value

Vital - Create positive, informational and unique content. By doing so, our content becomes appealing, worthy and one of a kind. Encompassing vitality in our content opens the door for our brand, relationships and audience to grow.

Accurate - Do research to ensure the content you are sharing is correct and updated. Sharing an article from a year ago may share outdated tips or convey wrong information about a topic or question asked. This prevents possible catastrophe, failure and misleading someone. Also, can lead to poor reputation of a brand or individual.

Lead - Use knowledge in content to create a path of success. Knowledge can be in the form of a tip, blog post or response to a question asked. By leading we inspire, help someone create success and make a difference. The key is to be effective in doing so.

Understand - Create content that has a clear meaning.  An individual may not understand content as easy as another individual does. Be detailed, paint a picture with words, and give an example to avoid confusion. Always make it be known in content you are willing to explain if need be.

Engaging - Listen by responding. Let your audience know you acknowledge them. Thank them, share and respond to public content and ask how their day is going. Create a conversation by asking a question. Engaging content shows the audience you value and are there for them.

When we create content of value, we are raising awareness for our brand and our personal self. It is important to encompass this trait to keep a positive image and presence, to see growth and succeed. How do you define content of value? Do you encompass it? Feel free to leave your response in a comment.

10 Ways Social Media Can Benefit Your Business

10 ways social media can benefit your small businessSocial media is more than just a buzzword. There are opportunities and measurable results that it offers that can be extremely beneficial to companies of all sizes. While Facebook and Twitter may be included it’s more than that.

Many times people get so caught up in tools that little time is collaborating and strategizing about what Social Media can actually do for them and their business, successfully. Tools are great if you know how to use them, but at some point the tools need to have a purpose.

I often hear small to mid-size companies ask to help implement Social Media strategies into their overall marketing plan with a skewed outlook of what Social Media is and what its benefits are. However, if you know what Social Media isn’t, then it’s a lot easier to grasp what it can do.

If you have a good product, a detailed business plan, and customer service policies in place and willing to invest time, there are ten ways Social Media can benefit your business.

  • Gives you the opportunity to begin listening to what others are saying about your company online.
  • Allow you to have one-on-one communication with your consumers.
  • It can be used to gather feedback about new products.
  • It personalizes your corporation/brand
  • Provides channels to produce and distribute exclusive content that can be shared which in return extends the voice of your brand.
  • Can be used to share exclusive information and offers to your loyalists.
  • It’s an extension to your public relations strategies
  • Provides platforms to build communities for your brand enthusiasts around your product and company.
  • Offers opportunities that will bring exposure to your company.
  • Provides potential opportunities for word-of-mouth buzz about your company and products.

While the above are not the only benefits, it is a good place to begin thinking about the benefits that Social Media provides. Once you know what it can do, building a strategy and developing a plan is your next course of action.

I want to hear from you. How has Social Media helped you or your business grow? What would you add to the list?.

 

 

Content Marketing And How It Helps Your Small Business

Content marketing is becoming more and more popular as a tool for attracting customers resulting in awareness for your brand and information an individual is looking for. Here’s a look at content marketing and how it helps your small business.

Content Marketing And How It Helps Your Small Business

 

Content Marketing Is Educational

Content marketing is a tool used by businesses. The basic idea behind content marketing is that valuable content is posted with the intention of attracting customers. This type of marketing concentrates on giving possible customers new information that they can use in their life. Hence, it teaches them something, and the most important part is that it is free.

Content Marketing Is Not the Same as Copywriting

The purpose of copywriting is to get the customer to do something. More often than not, copywriting tries to convince a potential customer to purchase a product. On the other hand, content marketing’s aim is to give information that is valuable, but create that information in a manner in which it serves a marketing purpose. Underlining these distinct purposes, however, there is a common goal: to get possible customers acquainted with the product offered, and make them purchase it.

Customers Are the Focus of Content Marketing

Content marketing isn’t all about you or your business (though it does help point the readers towards your business). Instead, it’s all about your customers; it gives them valuable information that they can use in their lives. The reason it works so well is that people are generally not interested in hearing you talk for hours on end about how great you are. That bores them, which is one of the reasons copywriting can only do so much for your business. To go the extra mile, you have to keep in mind that people are much more likely to purchase from a business that has given them valuable and interesting information in the past. Additionally, content marketing tends to be ranked higher by Google, which means that it is easier for people to find you and your small business.

How Content Marketing Helps Your Business Grow

Content marketing creates awareness of your brand and can increase your business’s credibility and trustworthiness. The reason is that most often, people find themselves looking online for answers to their questions. Simply put, they search for information that is valuable. If they find it on your business’s site, a connection will be created between your business and the potential customer. When a connection is established, trust is more likely to follow, particularly if the content they found was really useful. Another reason why content marketing is such a useful tool for growing a business is that it is more likely to be shared on social media sites. People rarely (if ever) share copywriting they found online. However, if they find good content that really teaches them something, they might want to spread the word.

Content marketing can be a powerful marketing tool when used wisely. Its secret lies in helping both the business that created it and the individual who is in need of information, allowing for trust to build and making it more likely for that individual to make use of the business’s products if they need them.