Social media is more than just a buzzword. There are opportunities and measurable results that it offers that can be extremely beneficial to companies of all sizes. While Facebook and Twitter may be included it’s more than that.
Many times people get so caught up in tools that little time is collaborating and strategizing about what Social Media can actually do for them and their business, successfully. Tools are great if you know how to use them, but at some point the tools need to have a purpose.
I often hear small to mid-size companies ask to help implement Social Media strategies into their overall marketing plan with a skewed outlook of what Social Media is and what its benefits are. However, if you know what Social Media isn’t, then it’s a lot easier to grasp what it can do.
If you have a good product, a detailed business plan, and customer service policies in place and willing to invest time, there are ten ways Social Media can benefit your business.
While the above are not the only benefits, it is a good place to begin thinking about the benefits that Social Media provides. Once you know what it can do, building a strategy and developing a plan is your next course of action.
I want to hear from you. How has Social Media helped you or your business grow? What would you add to the list?.