Posted on March 3, 2018 by Jason Houck in Business, Social Media.
With so much content produced on a daily basis, from all types of sources, your audience has quite a challenge sifting through it all to get to the good stuff. They want relevant content that helps them with a problem, makes life easier or just simply entertains with a positive, motivational boost. Even more challenging is to make the […]
Posted on March 2, 2018 by Jason Houck in Business, Social Media.
It’s all too tempting to produce content we enjoy creating and neglect the needs of our ideal customers (i.e. target audience). From the automotive industry to leisure and tourism, there’s a need for all brands and businesses to break free from their comfort zone in a bid to better appeal to their key consumers. […]
Posted on January 14, 2018 by Jason Houck in Business.
I’ve found that creating and sustaining a culture that drives business success is one of the greatest challenges an entrepreneur or small business owner faces. A company’s culture is built on the business values upon which the company operates, usually, based on the owner’s own values. But culture evolves as much from the attitudes and […]