With so much content produced on a daily basis, from all types of sources, your audience has quite a challenge sifting through it all to get to the good stuff. They want relevant content that helps them with a problem, makes life easier or just simply entertains with a positive, motivational boost. Even more challenging is to make the […]Continue Reading... 1 Comment.
It’s all too tempting to produce content we enjoy creating and neglect the needs of our ideal customers (i.e. target audience). From the automotive industry to leisure and tourism, there’s a need for all brands and businesses to break free from their comfort zone in a bid to better appeal to their key consumers. […]Continue Reading... 1 Comment.
Events are some of the easiest (and most effective) ways to boost your bottom line and breathe life into your branding and business efforts. By hosting or attending events, you can learn new skills, better network, earn extra money and more. Here’s how both virtual and in-person events can breathe life into your PR and […]Continue Reading... No Comments.
Every business dreams of having customers zealously advocating for their brand with the same kind of steadfast loyalty that Apple and Google have proven is possible. However, turning a customer into a fan is hard enough, and turning a fan into a die-hard brand ambassador requires a type of loyalty that goes beyond business, and creates a deep emotional connection. This kind of loyalty builds the […]
In our rapidly evolving business world, it has become increasingly difficult for startups to differentiate from the competition. While online marketing and social media have made it easier to reach consumers through various channels, daily they are constantly bombarded with all sorts of marketing messages. Due to such an influx of marketing messages from competing […]Continue Reading... No Comments.
The goal of every startup is to grow as big as possible as quickly as possible. Although there are a variety of methods for driving fast growth, some of the most successful startups across the globe have leveraged the power of growth hacking. Such startups include Dropbox, Craigslist, Quora, Airbnb, and even the mighty Facebook. […]Continue Reading... No Comments.
Startup Tips – How To Scale Your Social Media MarketingContinue Reading... No Comments.
In the past, it was often difficult to accurately measure marketing methods to determine which methods were driving the highest levels of traffic. Today, we have access to a wide array of online marketing methods, including social media and influencer marketing. In fact, a study conducted by SocialChorus found that an influencer marketer campaigns can drive up […]Continue Reading... No Comments.
Do you really know what a digital marketing strategy is or are you blurring the lines with marketing tactics? Read on to discover the clear distinction between strategy and tactics that even the marketing industry confuses. Without a digital marketing strategy, how do you know your marketing is in the right place, appealing to the right […]Continue Reading... No Comments.
As an entrepreneur or small business owner, one of the biggest challenges that lies between the failure or successful launch of an endeavour is the marketing plan or strategy used for the promotion of your business. Having a unique and saleable idea is key, but just as important is getting it out there where people […]Continue Reading... No Comments.