How To Grow Your Brand Using Video On Social Media

using video on social mediaAs a brand, it is important we encompass a positive image and unique presence on Social Media to grow and be of lasting value to others. If your brand is new or having issues with doing so, it is possible by using video on Social Media.

When promoting a positive image and unique presence, a brand needs to keep in mind it’s about connecting with the audience and customers by getting them engaged and including them. By doing so, the brand creates a path for customers to build relationships, spread the word and keeps them coming back for more. One way this is done is to put a face behind who your customers and audience speak and do service with on Social Media. This is something I and many others look for to get a better feel and understanding of who we are conversing with but what some look for doesn’t stop there.

The key to keeping the positive image and presence is to be authentic, original and unique in doing so. This is done by enhancing it through the use of video which takes it above and beyond the profile face pictures you find on a companies website, blog and Social Media networks. By using video, a brand is giving their audience, current and potential customers a look from the outside in further deepening the connection. There are several ways to make this happen.

  • Create a short video with enthusiasm from each team member within the brand. No one likes, “Just another boring video” so it’s important to create it with zazz and make it interesting and fun. In this video, state your name, what your position is, and what makes your position fun and enjoyable.
  • Give your audience and customers a look into your daily life by showing them around your companies work environment. Put them in your shoes and give them reason to do business with you. After all, they are your brand and fuel your success and growth.
  • Do a weekly or even daily Q&A live broadcast with your customers and audience using the Meerkat or Periscope mobile app. This is your chance to gather feedback and ideas, ask and answer questions and pose solutions one may have.
  • Create a personal video of the person responsible for managing the companies social media accounts. Basically, the person responsible for engaging and sharing content. If more than one individual tweets from the account, make sure each one has a personal video. Tweet the video link at the start of each day or when the account is changing users. Include in the video the person’s name, a relevant greeting and the question, “Is there anything that I can help you with today?”
  • Thank your customers and audience weekly in a video. Give a shout out to people on Twitter that follow you, people that have liked your brand page on Facebook. Make it personal, show gratitude and let them know they are never forgotten.
  • Post all videos on the brands YouTube account, landing page on Facebook  and Twitter as I discussed above. As far as the team video, post it on the brand’s website as a welcome.

By using video, the brand is raising their profile, promoting a positive image and enhancing brand value. This connects the brand with their customers and audience in a unique way and shows them the brand has took the time to create it for them. Basically saying, we care about and value you. I understand this might be time consuming but by investing in this time it is sure to create a remarkable ROI as many customers are looking for this type of aspect in a brand and sharing what the brand is doing.

So is your brand ready to enhance their image and presence by being unique, authentic and make a lasting impression through the use of video?




How To Be Successful With Twitter Marketing

successful with twitter marketingJust as Google is a giant among search engines, so is Twitter among social media marketing sites. According to, Twitter boasts an impressive 974 million users. Even so, many businesses attempting to leverage the incredible marketing potential offered by Twitter often make critical mistakes. Such mistakes not only decrease the reach and efficiency of a business’s marketing efforts but also do not allow them to realize the true profit potential that can be achieved by mastering Twitter marketing.

A recent survey published by Social Media Marketing University found that an astounding 96.2% of companies experience challenges in accomplishing specific goals with Twitter marketing. Despite these challenges, the survey concluded that almost 65% of companies still believe Twitter to be an effective tool for marketing.

Measure Your ROI 

According to, there are several components involved in measuring social media marketing ROI. The key; however, is understanding what each of those elements actually means. For instances, “follows” are obviously important, but what do they mean for your brand? Engagement. The more follows your brand has, the more potentially active and engaged your total customer base could be. Using tools such as GroSocial and Brandwatch can assist you in measuring the success of specific hashtags and keywords.

Use The Right Twitter Voice

According to, social networks such as Twitter act as a platform for personal connection and dialogue. Brands that are unfamiliar with interacting with customers and clients in conversational tones may find this platform to be challenging. Effective Twitter marketing communications requires understanding how to develop the right message for the right consumer target and distributing it through the proper channels. With Twitter, message development is a critical element of success that business owners cannot ignore. What can companies do to develop the right social media voice?  Marketing Land reports there are three crucial C’s necessary for a brand to develop a successful social media voice: culture, community, and conversation. The following steps can help you to implement those important elements to create a voice that will resonate with your target audience on Twitter.

1. Identify what makes your business unique and different from the competition. Allow your company’s personality to shape and inspire your social media voice.

2. Stop talking so much about your company and take the time to listen to your audience. Discover their concerns and problems. Learn what it is that your audience wants from you.

3. Ask yourself what it is that you bring to the social media table. It could be industry updates, product promotions, and inspiration or motivation. Whatever it is, identify it and then disseminate it with authenticity and your own unique personality.

Character Limitations 

There is no denying that the 140-character limit imposed by Twitter can make it incredibly difficult to communicate marketing messages in an effective manner to targeted consumers. Even so, it is necessary. Those companies who master it have a significant advantage over competitors who do not. The following tips can help you to write more with less and still tap into the power of Twitter: 1. Shorten your words, condense your ideas, and ensure that your message sticks to the heart of what you want to say. 2. If your idea cannot be expressed in 140 characters or less, consider writing two tweets, but only do so if it is absolutely necessary. 3. Write a blog post and then add a link to it for more detailed information.

Target The Right Users

It is well known that one of the easiest ways to increase your number of followers on Twitter is to follow other people. Yet, at the same time, it is important to make certain that you are following the right Twitter users who can increase your exposure, boost your reputation, and improve the effectiveness of your marketing efforts. Locating those users who are most likely to benefit your marketing efforts is not always easy, but these steps can help:

1. Ensure your presence on Twitter is visible by linking to your Twitter account from LinkedIn, Facebook, your blog, email signatures, etc.

2. Keep your tweets on topic and focus on adding real value.

3. Use themed hashtags to ensure new followers find you.

4. Use searches and hashtags to develop a strategic plan for following new people.

Develop An Effective Campaign

What is it that you hope to accomplish through marketing on Twitter? For most companies, the ultimate answer is to increase profits, but there could be many different ways of going about it. Do you wish to create a direct path to customer purchase? Are you interested in creating buzz about a new product? Whatever it is, the following steps can help you to accomplish your goals:

1. Establish objectives. Determine what it is that you want to get out of your Twitter campaign.

2. Identify a topic that is meaningful. Ensure the topic you use is meaningful and relevant to your target audience, as well as consistent with your company’s brand positioning.

3. Select a hashtag that is compelling, catchy, short, and relevant.

4. Consider partnering with other Twitter users for greater exposure. Ensure the partners you choose are relevant and complementary to your business, but not competitors.

5. Offer incentives. Contests and giveaways provide incentives for followers to become engaged in your campaign.

Although it may be challenging to develop an effective marketing campaign on Twitter, the exposure and rewards are certainly well worth the effort for businesses of all sizes and from all sectors.

Hiring a Social Media Agency – Are You Asking the Right Questions?

hiring a social media agency“Why hire a social media consultant if I can do the job myself?” Most businesses have asked this question at least once because they tend to assume that social media starts and ends at having a Facebook fan page or a Twitter account. Wrong! Friends, believe me, it does not get the job done. Using social media for your business goes beyond that and it is definitely one of the reasons you should consider hiring an agency that gets successful results.

As a small business, you’re on a stringent budget already; therefore, every time you bet your cash on something you want to make sure you get the best value for your money. There are some key questions you should ask when hiring a social media marketing agency; I have listed them below. Check and see if your list matches the one I have compiled.

1. Is the agency an active user of social media?

This is one of the most important and critical questions to ask. Is the agency or consultant actually an ACTIVE participant in Social Media? Do your homework! Are they on Twitter? If so, are they consistently tweeting, engaging and is the content relevant? Do they have a Facebook business page with engaging content on it and are they replying to comments received in a timely manner? If they are not listening to their audience, interacting and having a conversation, how can you expect them to lead you to success if they don’t practice what they preach?

2. How well does the agency understand your business?

Given that the agency will be involved in promoting your business to millions of people, it’s safe to say they should be clear about the nature of your business and goals. They should know your business model, your product, the method of production and the solution it provides. The agency must be willing to learn about your business rather than simply bragging about their services.

3. How well do they handle content creation?

Content is the most important piece of your strategy and should be thoroughly examined before choosing a firm. Social media platforms expect you to express messages in a limited number of words so they must be able to get creative while getting the point across. The reality is, people prefer to read brief messages, those they can take in at a glance. Successful marketing programs are built around excellent content. Hence, why one should ask how the agency handles content creation.

The agency should have a proven track record in building appropriate content for diverse platforms. If you come across one who refuses, it would be better to strike them off your list because without good content your business is missing out on a lot. A true professional creates and uses informative, creative and engaging content to spread word about your business in the online marketplace. The only way you can come to know how they work is by asking to see samples of their work.

4. Is the agency up to date on current trends?

This is a very important concern because the social media landscape is continuously changing. What was relatively unknown yesterday has become the new trend today. Therefore, it’s necessary that the agency and its employees keep abreast of the latest trends in social media marketing so that they can help your business capitalize and take advantage of new opportunities.

5. Does the agency have a background in marketing?

The primary objective of hiring a social media agency is marketing, promotion, and sales. The agency should obviously possess knowledge about social media marketing, but ideally they need to understand marketing more holistically. In today’s marketplace, social media is only one piece to the puzzle and if your agency doesn’t understand other marketing channels and how social media integrates with them, well, you’re up the creek without a paddle. Don’t be afraid to ask what made them choose social media marketing as their career. Get to know them.

6. How does the agency measure success – quality or quantity?

Figures are attractive because they objectify results, but numbers in social media marketing can be deceptive. 20,000 followers is a great audience for your business, yet it won’t make a difference if there is no conversion. You should work with a consultant or agency who promises to give deliver relevant, targeted and real followers or fans but beware of those that promise huge numbers in a short amount of time unless they are using ads and campaigns effectively. Why do I mention real? Because, sadly many agencies will purchase fake followers, etc to enhance their presence and in reality it does nothing for you. It does not matter if it is a small group initially, what matters is that they are interested in your business. Do not get swayed by big figures alone. Also, watch out for agencies that use black-hat techniques to get hordes of traffic to your site. This is empty traffic that won’t convert. We call it vanity metrics. They look good but have no real value.

7. Who is going to be our voice?

To put this in simple terms, it implies the person who is going to be in-charge of marketing your business on social media platforms. Is it the owner of a company, an employee or an apprentice? Social media marketing is about being tech savvy, but it also requires some experience. A graduate fresh out of college will not offer the same support as seasoned internet marketers. The person-in-charge should also be a full-time team member of the agency so you can request to speak to the person handling your account as needed.

8. Is it possible to track performance using a program?

The agency should provide you with reports at regular intervals so you can track performance. This is the only way you can track progress and hold them accountable. Most agencies offer monthly reports; be specific about how you define success so the reports can be customized to fit your needs and goals. Ask for a sample report as well as questions such as, how do you measure the effectiveness of each channel and what methods will you use to measure success?

9. How do they manage a crisis?

A bad comment can be damaging to your businesses image because social media sites are viral mediums. A message spreads within minutes. You should inquire about how the agency plans to handle such situations and expect them to have best practices established for such occurrences.

Social media has an immense potential and can take your business to new heights. When choosing an agency, do your homework and choose wisely to help your small business rise to the top! When you ask the right questions, you make the right decisions. Having the answers allows you to weed out the “fluff” and make sure that the agency understands your business and how their strategy aligns to your business goals.

What questions would you add for a business to ask when looking to hire a Social Media Agency?

How To: Stand OUT on Social Media

how to stand out on social mediaIntegrating social media into your marketing campaign is one of the most effective things you can do to promote your business online. Unfortunately, many businesses remain uncertain as to how they should proceed regarding launching a social media marketing campaign.

Developing Your Twitter Presence

Twitter can provide your brand with a number of different benefits, including the ability to develop a loyal following and engage with your audience. With the right Twitter strategy, it is possible for your business to gain exposure to hundreds if not thousands of prospective customers. The problem that many businesses experience with Twitter is that it is more demanding than other social networks. Among the primary reasons for this is the fact that success with Twitter requires continual communication with your followers.

One of the most important things you can do to cultivate strong relationships and stand out from your competition is to send a thank you anytime your business gets mentioned. Additionally, if you are asked a question, make it a point to answer the same day, ideally, within an hour. Offering only 140 characters and an extremely short shelf life, Twitter is often a challenging platform for presenting your message. Adding symbols and emoticons is a fun way to cultivate interest in your tweets while also making them easier and shorter to read.

Standing Out from the Crowd on Facebook

Due to the recent changes in Facebook’s algorithms, brands now receive less exposure. As a result, it is more important than ever for businesses to make sure that their posts stand out. One of the most important things to keep in mind when creating posts for Facebook is to keep it short and simple. While you certainly have more latitude on Facebook than Twitter, it does not mean that you should use all the space available to you. According to research conducted by BlitzLocal, longer posts perform more poorly than shorter ones. Furthermore, rather than simply making a statement in your post, consider asking a question. BlitzLocal found that questions can increase interactions by as much as 20 percent.

Pinning posts is another excellent way to make sure you stand out on Facebook. This is a great strategy to use when posting current offers or other critical info. With a pinned post, you can manually set an update to ensure that your post stays at the top of your timeline even if you add other posts later.

Making An Impression on Google+

When planning your strategy for Google+, keep in mind that Google features some elements that are different from other social media platforms. This can prove to be advantageous because it enables you to stand out from the competition. For instance, on Google+, you can take advantage of the ability to strikethrough, italicize, and bold. With these formatting options, you can make your posts easier to read.

Setting Yourself Apart on LinkedIn

LinkedIn is often touted as an excellent way to develop your business networking connections. One of the great things about LinkedIn is that you can benefit from a number of different posting opportunities. Among the best ways to stand out from the crowd on LinkedIn is to post frequently. LinkedIn offers much more than just a place to store your resume. Posting and sharing frequently on LinkedIn provides you with far more opportunities for connecting with your contacts.

Regardless of which social media networks you decide to use, keep in mind that you should not expect to see overnight results. The process of developing a successful social media strategy requires patience and time. Remember that succeeding on social media also requires consistency. This means continuing to post regularly. If you find that you are experiencing difficulty in posting regularly, consider using a scheduling tool, such as HootSuite or Buffer to ensure that your content is posted regularly. By taking an innovative approach and committing to a regular posting schedule, you will ensure that you stand out on social media.

Advantages of Using Social Media for Your Small Business

social media for small business

If you own a small business then hopefully you have a presence on social media, because your competitor most likely does. Businesses, big and small, are hitching their marketing wagons to the social media star for a reason. They are getting results. Small businesses are reporting an increase in customer engagement, repeat business, brand awareness, improved targeting of local customers, and a lot more. The trick, of course, is you need to know how to get your audience to move beyond liking and sharing your content to becoming a loyal customer.

In case you haven’t quite made up your mind yet on whether you should invest time and money on social media then this quick lowdown on the benefits of social media will enable you to make an informed decision.

Social media drives traffic and when nurtured properly, your social media networks can drive a steady stream of visitors to your website. And every now and then, a really cool post that does well is going to result in a spike in traffic. And this is traffic that converts. Depending upon your content marketing strategy, you can benefit from visits to your lead generation page, home page, or your product sales page. Traffic from social media reduces your dependence on search engine traffic and serves as a backup should your site suffer adversely from a Google algorithm update.

Connect with Social Media

Social media makes it easy to reach out to people who are interested in your industry, products or services. You can easy build relationships with virtually anyone around the world via social media and it gives a face and a personality to your business. You can present benefits that your customers can relate to and gain insights into customer preferences. You can also tweak business offerings and processes for efficient operations and enhanced customer satisfaction.

Social Media is Cost Effective

Social media marketing is an effective and inexpensive marketing channel. If you’re ready to implement a thoughtfully prepared social media marketing plan, your small business can show a healthier bottom-line even without spending a dollar on traditional advertising. Build a targeted audience, engage with it, and it will spread the word on your behalf. That’s the definition of cost effective marketing that works.
Social media also provides a great ROI on ad spend. Social media platforms such as Facebook and Twitter allow advertisers to target their ads based on a number of parameters such as the age, gender, education, likes, interests, and location of the viewer. You can deliver your message to a highly targeted audience and enjoy improved click through rates and conversions.

Social Media Can Create Buzz Quickly

Looking to generate interest in your upcoming product launch? Want more walk-in traffic to your store on a sluggish Wednesday afternoon? Turn to social media. Offer a discount, freebie, special experience, or social media only offer and you will have set things in motion. Helpful how-to videos, product demos, and positive user reviews are also ideas that can be implemented to help build customer loyalty and create buzz.

Social Media Helps with SEO

Social media can provide positive SEO signals to Google and other search engines. Search engines use social signals as ranking factors for both your branded and non-branded keywords. Optimized social media pages appear on the SERPs (Search Engine Results Pages) and your Pinterest, Tumblr, Twitter, Facebook pages and other social networks can rank for targeted keywords.

Don’t forget to keep tabs on the competition as well. With social media you can track competitors’ performance in real time, study their techniques and adopt practices that are working for them.

Small businesses have a lot to gain from creating a presence on social media. There’s no rocket science involved and once you start achieving results it becomes a fun activity that repays your efforts over and over.

10 Real Estate Blog Topic Ideas

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Does the mention of a real estate blog leave you scratching your head for topic ideas? Chris Brogan once said, “No matter what, the very first piece of Social Media Real Estate I’d start with is a blog.” In response to reading his advice, I have to agree as a blog can be used as a marketing tool to help increase and drive sales. Real Estate blogging is one of the best ways to provide engaging and resourceful content resulting in rich and valuable information for an individual in the market for a new home. A real estate blog provides the opportunity to give potential clients a proof point and you, the agent, the opportunity to create content related to your niche. 10 real estate blog topic ideas are:

  • Discuss real estate market trends
  • Create detailed listings
  • Provide details about the neighborhood such as crime stats, schools, shopping, local events and festivals
  • Buying and selling a foreclosure
  • How to stage a home and the impact it has on a sale
  • Discuss the different neighborhoods your firm handles
  • Home decor and building tips
  • Real Estate laws and terms
  • Types of mortgages
  • Write what it’s like to be a realtor and why you chose the career

Real Estate blogs do not have to be wordy or a certain length. They do have to be consistent, current, concise, to the point and valuable for your readers and potential clients. As a realtor, if you haven’t already started a blog, it is not too late as there is almost no competition in most markets and plenty of business to go around. There are many other topics you can cover on the blog so feel free to use an editorial calendar for any ideas that may pop into your mind.

What are your ideas for a real estate blog topic? Good Luck!

How To Ensure Your Business Stays Busy During The Holidays

The holidays can be a slow time for some businesses and a busy rush for others. What makes the difference, and how can a business ensure they stay busy over the holiday season? Read further to find out.

How To Ensure Your Business Stays Busy During The Holidays

Keep Moving Even When There’s a Lull

Instant gratification tastes good, but realizing there’s more to receive in the future is a skill that business owners must master. Customers may be doing more relaxing than purchasing during the holidays, but what does this mean for a business that relies on cash flow? This is where the saying, “patience is a virtue” can really come into play. A business owner who recognizes that with consistent effort comes reward, will come out on top every time. No customers? Keep on moving, keep on promoting and keep on offering better-than-average service!

Let People Know that Business is Booming

People will assume that because it’s the holidays most businesses are closed for an extended break. It’s important for business people to make it known that their companies are not only still around, but are thriving and excited to provide service to their customers during the holiday season. Customers will be pleased to be in-the-know regarding the business’ holiday hours, and sales can happen more organically than perhaps planned.

Prepare Social Media in Advance of the Holidays

Social media is a great way to make potential customers aware of holiday business hours, closures, and special holiday promotions. One method of preparing updates in advance is to use a program called HootSuite, or another one called TweetDeck. Both programs make it possible for business owners to prepare tweets or Facebook updates and schedule them so that they are posted during the busy holiday times. This way, even if a business owner is busy eating turkey dinner, Facebook page updates will be updated and tweets will be made. Social media is an excellent way to keep customers on the cutting edge of what’s going on during the holidays.

Design Exclusive Holiday Promotions

Make the holidays a time to generate even more business than normal. People love deals, especially deals that they can offer to people as gifts during the holidays when there may be a lot of people for whom they need to shop. A promotion that happens only during the holidays, or special store hours that start early in the morning or go late into the evening, are both fantastic ways to encourage customers. Often people who have never been interested before are intrigued due to new scheduling times.

Whatever a business owner does to make themselves known during the holidays will be a benefit to them. Customers are out there and they’re ready to spend, even when it’s the holiday season and they appear to just want to mingle and drink eggnog. If no customers are coming through the door, work anyways! Moving forward is always a “step in the right direction,” and making use of social media platforms is a most excellent way to do that. Keep on going, make customers aware of the business thriving, and see the results in more sales, leads, and customer interest.


How To Handle Negative Feedback on Social Media

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According to eMarketer, of businesses in the United States with a minimum of 100 employees, 87 percent utilized social media marketing within the last year. While that is certainly a large number, clearly not all businesses are taking advantage of the benefits offered by social media marketing. Many businesses that are not putting social media marketing to work for them may be holding back because they do not want negative feedback or comments. Unfortunately, just because a business does not utilize social media does not mean consumers are remaining silent. With sites such as Yelp, it is incredibly easy for consumers to discuss and review your brand, even if you are not using social media marketing on your own.

Since you cannot avoid the potential for negative feedback, it is imperative that you understand how to respond to it. The social media training firm Social Media Marketing University found that less than 50 percent of marketing professionals had developed an effective plan for handling negative social media feedback.

Respond, Don’t Ignore

The first and most important rule of handling negative feedback on social media is to acknowledge and respond. Ignoring negative feedback does not make it go away. The worst action that you can take, other than to simply ignore it, is to delete it. You should only delete negative feedback in certain circumstances, such as when it involves lewd comments or inappropriate language. As tempting as it can be to handle negative feedback by deleting it, the truth of the matter is that it is already out there, and you can be certain that someone has seen it. Furthermore, the person who originally wrote the comment will see that it has been deleted, and nothing will prevent him or her from posting another, even more irate comment. Any chance that you have of rectifying the situation and preventing it from becoming exacerbated is gone forever.

What exactly is on the line by taking the time to respond to negative feedback? A study conducted by The Retail Consumer Report found that 68 percent of consumers who posted negative feedback received a response from the relevant business. Of that number, 18 percent of consumers who posted negative feedback were converted into loyal customers and 33 percent eventually posted positive feedback. Furthermore, 34 percent of consumers who had originally posted negative feedback later deleted that feedback following a response.

Clearly, when handled properly, even negative feedback can actually prove to be a beneficial tool for deriving loyalty from your customers.

Respond Within 10 Minutes

While responding to negative feedback is important, simply responding is not enough. The timeframe in which you respond is also critical to the final outcome. One study found that 25 percent of customers posting a negative review anticipate a response within 1 hour. Even more startling, 6 percent of consumers expect to receive a response within 10 minutes.

Provide Additional Information

So, what do you say when responding to a negative review or comment on social media? Above all, it is important to be sincere and human. Do not make the mistake of simply following a set protocol for every negative comment or review that you receive. A response of “We’re sorry to hear about your experience,” provides customers with no helpful information and does not resolve the problem. Responding quickly is important, but only if you provide genuine, helpful information. Be willing to be honest in your response. Rather than attempt to provide excuses for the customer’s experience, own up to it if the customer’s bad experience was your fault. Offer a genuine apology and provide a solution.

Know What Is Being Said About Your Business

The only way that you can appropriately respond to negative feedback on social media is if you actually know what is being said about your company. Even if your business is not a Fortune 500 company with the budget to hire a dedicated social media manager, you still need to know what is being said about your business. Setting up alerts through Google and even typing the name of your business into a Google search from time to time can help you to stay on top of the comments that are out there.

Don’t Take It Personally

Finally, as hard as it may be, try to avoid taking negative feedback personally. Try to view such negative feedback as constructive criticism and an opportunity to improve your operations. If you feel that the customer is wrong, do not hesitate to defend your business, but make sure that you do it in a polite way. In some instances, the truth of the matter may fall somewhere in the middle. When this is the case, it is important to apologize for any error that is on your part while also gently correcting any misinformation on the part of the customer. At this point, it is also usually best to take the conversation offline and continue it with the customer in private.

6 Bad Blogging Habits to Get Rid of Today

bad_habits Do you own a blog that you know can be successful but is depressed at the moment? And you’ve all but made up your mind to let it idle till the hosting runs out and then you’ll pull the plug on it. You will do it with more than a twinge of guilt because you’re a repeat offender. This won’t be the first blog that you will be killing off. But it surely can be the last. Here are six bad blogging habits and if you’re willing to shrug these off, your dying blog can be brought back to life.

  1. Follow a consistent posting schedule. Perhaps the single biggest bane of bloggers around the world is being inconsistent. Inconsistency in blogging alienates and disappoints readers; you may have noticed how the number of RSS readers and social media followers grows when you’re regularly posting and how readership drops off if you fail to come up with posts consistently. This doesn’t have to be the case. Set a schedule and keep to it.
  2. Keep the content focused. Focused content happens when you choose your niche and keywords wisely and then get down to creating content about it. It is not uncommon for bloggers to set up a blog for a niche and then lose focus, tempted by happening content in other niches. This sends out confusing signals to the search engines and readers. Become an expert in your niche and stay focused on solving the problems your audience faces. They will thank you for it.
  3. Give credit. Give credit for images, videos, and curated content. Cite your sources. This is not only expected blogging etiquette but also essential to avoid getting reported for plagiarism and duplicate content. It’s also a great way to start establishing relationships and make it known that you’re a “we” person rather than an “I” person.
  4. Proofread. Because if you don’t and language errors slip by going unnoticed then it will reflect poorly on you and readers may find it difficult to take your word seriously. It’s about trust and trust is essential to becoming an influential blogger in any niche.
  5. Make blogging a top priority. Having a presence on Twitter, Facebook and other social networks is desirable, even essential but don’t let social media activities eat into your blogging time. Along similar lines, do not get preoccupied with analytics. Both social media and decoding analytics are addictive activities and important ones, but avoid putting the cart before the horse.
  6. Keep your blog clean. Periodic cleaning of your blog is essential. It ensures a good reader experience, boosts blog security, and fine tunes it for optimal spidering by the search engines. Remove or edit dead and broken links, update plugins on WordPress, reassess the the page layout and determine if your social media buttons are in the most advantageous spot.

Three bonus tips

  1. Learn and grow. However good a storyteller or informed a blogger you may be; avoid stagnation or risk oblivion. Engage others in your space to stay fresh and up to date, expand your knowledge, and discover other solutions your audience would find helpful.
  2. Be relevant. Do not churn out meaningless content for the sake of posting. Quality trumps quantity and content created for readers beats dull SEO-optimized articles.
  3. Become multimedia. Don’t remain stuck with the written word. Yes, this is a bad habit bordering on being criminal. Webinars, podcasts, videos, and images can help you connect with your audience, build trust, and drive traffic to your site.

Remember, successful folks do not necessarily do different things; they do the same old things differently. And if you study successful bloggers you’ll realize that the adage works perfectly for blogging as well. So shrug off the blogger fatigue and remind yourself of the choice; the pain of discipline or the pain of lasting regret about what could have been. The former is preferable because it is the key to success, financial security, and a tremendously successful blog.

How To Create Content of Value

Is your content struggling with getting noticed, being shared or acted upon? More than likely the problem is the content lacks value. If so, I have developed a detailed way to help you turn your struggle into a success by defining each letter in the word value which needs to be encompassed in the content you create.

how to create content of value

Vital – Create positive, informational and unique content. By doing so, our content becomes appealing, worthy and one of a kind. Encompassing vitality in our content opens the door for our brand, relationships and audience to grow.

Accurate – Do research to ensure the content you are sharing is correct and updated. Sharing an article from a year ago may share outdated tips or convey wrong information about a topic or question asked. This prevents possible catastrophe, failure and misleading someone. Also, can lead to poor reputation of a brand or individual.

Lead – Use knowledge in content to create a path of success. Knowledge can be in the form of a tip, blog post or response to a question asked. By leading we inspire, help someone create success and make a difference. The key is to be effective in doing so.

Understand – Create content that has a clear meaning.  An individual may not understand content as easy as another individual does. Be detailed, paint a picture with words, and give an example to avoid confusion. Always make it be known in content you are willing to explain if need be.

Engaging – Listen by responding. Let your audience know you acknowledge them. Thank them, share and respond to public content and ask how their day is going. Create a conversation by asking a question. Engaging content shows the audience you value and are there for them.

When we create content of value, we are raising awareness for our brand and our personal self. It is important to encompass this trait to keep a positive image and presence, to see growth and succeed. How do you define content of value? Do you encompass it? Feel free to leave your response in a comment.