Social media has become increasingly mainstream with more and more Internet users now turning to it for everything including staying in touch with friends, sharing favorite products and services, disseminating information etc. Consequently, social media marketing has practically exploded overnight. When social media marketing first emerged on the scene, it was largely viewed as a way to […]
Most entrepreneurs assume that they have happy customers. And, of course, they want customers to love their product and company. Few know what customers are feeling and fewer still elicit or solicit the love they seek. They figure they can just Google their company to see if anybody is saying anything, positive or negative about […]Continue Reading... 1 Comment.
The marketing strategy you employ on social media sites depends on a lot of factors – the most important of which is undoubtedly your target demographic. For example, the social media strategy used by a sports company like Adidas, which caters mostly to the younger crowd, will be vastly different from that of a premium […]Continue Reading... No Comments.
As videos become increasingly popular, they are the perfect compliment to online marketing. Regardless of whether the video is produced simply for fun, information or is intended to be instructional, videos play a critical role in any brand’s marketing strategy. According to a report by Demand Metric, 70 percent of marketers are now using videos in their […]Continue Reading... No Comments.
Unless you’re Facebook and have a user base consisting of pretty much every living, breathing human being on Earth, you need to choose a target market. Honing in your probable customers saves you both money and time. Plus, it lets you concentrate your marketing efforts on those consumers who are most likely to shop with […]
If you own a business, you need to have a presence on social media. But beyond that very vague statement, what steps should you actually be taking to make it happen? Here’s where having a thoroughly thought-out, perfectly planned content strategy can really come to your aid. Here are 10 steps to follow when […]Continue Reading... No Comments.
According to eMarketer, of businesses in the United States with a minimum of 100 employees, 87 percent utilized social media marketing within the last year. While that is certainly a large number, clearly not all businesses are taking advantage of the benefits offered by social media marketing. Many businesses that are not putting social media marketing […]
Social media is more than just a buzzword. There are opportunities and measurable results that it offers that can be extremely beneficial to companies of all sizes. While Facebook and Twitter may be included it’s more than that. Many times people get so caught up in tools that little time is collaborating and strategizing about […]Continue Reading... No Comments.
With so many irons in the fire just to keep your business up and running, finding time for social media marketing can become tremendously challenging. You know you need to do it, however, trying to find the time to fit it into your already packed schedule can feel like an uphill battle. Commit To A Specific […]