Unless you’re Facebook and have a user base consisting of pretty much every living, breathing human being on Earth, you need to choose a target market. Honing in your probable customers saves you both money and time. Plus, it lets you concentrate your marketing efforts on those consumers who are most likely to shop with […]
If you own a business, you need to have a presence on social media. But beyond that very vague statement, what steps should you actually be taking to make it happen? Here’s where having a thoroughly thought-out, perfectly planned content strategy can really come to your aid. Here are 10 steps to follow when […]Continue Reading... No Comments.
According to eMarketer, of businesses in the United States with a minimum of 100 employees, 87 percent utilized social media marketing within the last year. While that is certainly a large number, clearly not all businesses are taking advantage of the benefits offered by social media marketing. Many businesses that are not putting social media marketing […]
Social media is more than just a buzzword. There are opportunities and measurable results that it offers that can be extremely beneficial to companies of all sizes. While Facebook and Twitter may be included it’s more than that. Many times people get so caught up in tools that little time is collaborating and strategizing about […]Continue Reading... No Comments.
With so many irons in the fire just to keep your business up and running, finding time for social media marketing can become tremendously challenging. You know you need to do it, however, trying to find the time to fit it into your already packed schedule can feel like an uphill battle. Commit To A Specific […]
Content marketing is becoming more and more popular as a tool for attracting customers resulting in awareness for your brand and information an individual is looking for. What is content marketing? How does it help your small business? Let’s take a look. Content Marketing Is Educational Content marketing is a tool used by businesses. The […]Continue Reading... No Comments.
The transition from your startup to a successful business is an extremely exciting phase. One that entrepreneurs welcome with open arms. As your customer base grows and your bottom line goes from strength to strength, it’s easy to feel like the hard work of those early days is behind you. However, a period of growth is not […]Continue Reading... No Comments.
As a content marketer or blogger, you know your business is only as credible as the content you produce. That’s why you dedicate your time to planning, writing, and publishing quality educational content, week after week – even if that means periodically neglecting other parts of your business. While producing intriguing and original content should […]Continue Reading... No Comments.
It is almost unquestionable that one of the best tools available to today’s entrepreneur is social media. Sites like Twitter and Facebook enable business owners to cultivate instantaneous connections with their customer bases all day, every day. Because you have such a powerful tool at your disposal, you should be sure to use it wisely. […]Continue Reading... No Comments.
Quality content is vital to the success of any social marketing campaign. Even more critical is the ability to develop shareworthy content. The more shareworthy your content, the more exposure your brand will receive. Regardless of how well written a piece of content might be, if it is not optimized specifically for social media, then […]Continue Reading... 3 Comments.