Till a few decades ago, an ad in the local business directory was regarded an adequate business promotion strategy, but the same cannot be said of today. The explosion of the internet has made newspaper and television advertisements a thing of the past. Media marketing solutions such as social networking, surveys, online videos, email marketing and mobile phone marketing are the new trends in business promotion. They are used by mammoth corporations and small businesses alike.
Of all the solutions listed above, social media platforms such as Facebook, Twitter, Google+, Pinterest and LinkedIn are the most widely used. While Facebook is the indisputable leader, Twitter is not far behind. It has an equal potential to drive your business however; the main problem is a vast majority of business owners are not aware of how they can use this network to their advantage. Below, learn why your small business should invest time in Twitter.
The Micro-Blogging Feature: Twitter is a blogging site with a difference. The distinguishing feature, also its plus point, is its 140-character limit. The word limit pushes one to create short yet straightforward, informative and creative content. Readers, mainly customers looking for product information, appreciate such a format. To add, it proves a successful communication strategy given our declining attention spans.
The Ability To Target A Wider Audience: With over 200 million active users, “Twitterverse” is an incredible network of connections. Besides, it is expanding rapidly as large numbers subscribe to the service daily. As a result, it helps you reach out to a wider audience. You can also sync your email account or phone book and import contacts.
An Opportunity to Collect Quality Leads: Twitter enables a firm or corporation to build quality leads as it doesn’t involve a search of random people but leads who are genuinely interested in a particular industry. It enables a small business to get quality followers, those who influence their target market.
Adjust Security Settings: You can adjust Privacy settings on Twitter. Tweets are made visible to all members on your friend’s list. However, the direct message option allows to you send a private message without making it visible to all.
Build Credibility and Brand Loyalty: In the online marketplace, it is difficult to trust because most of the time we are dealing with preprogrammed systems. Bigger business houses have capital to invest in trust-building measures, but small businesses are deprived of these privileges.
Twitter is a great platform to help build relationships with your customers. Though the space is restricted, you can share links to videos, presentations, articles and blog posts that showcase your business to the world. Responses and re-tweets open lines of communication for real time conversation and customer service such as customer queries and resolving issues in a timely manner. Also, It gives your business a human feel. When a follower re-tweets a post, it is as though he or she is endorsing your product or service creating word of mouth marketing. One can also use it as a medium to update customers and to disseminate important news about your small business. Is your small business investing time in Twitter?