As a content marketer or blogger, you know your business is only as credible as the content you produce. That’s why you dedicate your time to planning, writing, and publishing quality educational content, week after week – even if that means periodically neglecting other parts of your business. While producing intriguing and original content should […]Continue Reading... No Comments.
Quality content is vital to the success of any social marketing campaign. Even more critical is the ability to develop shareworthy content. The more shareworthy your content, the more exposure your brand will receive. Regardless of how well written a piece of content might be, if it is not optimized specifically for social media, then […]Continue Reading... 3 Comments.
Hashtags, though frequently misunderstood, have become a vital element of social media. Used on almost all social media networks, hashtags drive awareness while linking related content. Given the potential that hashtags have for boosting your social media marketing campaigns, it is important to ensure you are using them correctly. Begin by understanding how hashtags work. […]Continue Reading... 3 Comments.
Okay, so everyone reading this understands the power of content. There isn’t much argument that content is king. It is also true that creating consistently compelling content can be quite a challenge. Some of you hire others to do this on a full-time basis. Others have outsourced part of their content production. And some are […]Continue Reading... 1 Comment.
Most successful blogs have one thing in common. They offer information, ideas, and tips that readers can implement. Bloggers who have been there and done that and who can put themselves in the reader’s shoes win over the confidence of their audience. Establish empathy, be a problem solver and you’ll acquire not just traffic but […]Continue Reading... No Comments.
The way a brand manages its online presence on Social Media is critical. If the brand is managed poorly, they experience no growth and a decline in business. In comparison, if a brand is managed successfully, success follows with their audience going global about how great and unique the brand is. Resulting in increased sales […]Continue Reading... 1 Comment.
As you wade through the waters of your online universe, kicking a few stones and jumping the waves, you may find yourself wondering what the heck are you doing and how should you do “it.” Flopping like a fish out of water is not what you imagined when you began this digital journey to help […]Continue Reading... 1 Comment.