It’s all too tempting to produce content we enjoy creating and neglect the needs of our ideal customers (i.e. target audience). From the automotive industry to leisure and tourism, there’s a need for all brands and businesses to break free from their comfort zone in a bid to better appeal to their key consumers. […]Continue Reading... 1 Comment.
Most entrepreneurs assume that they have happy customers. And, of course, they want customers to love their product and company. Few know what customers are feeling and fewer still elicit or solicit the love they seek. They figure they can just Google their company to see if anybody is saying anything, positive or negative about […]Continue Reading... 1 Comment.
Unless you’re Facebook and have a user base consisting of pretty much every living, breathing human being on Earth, you need to choose a target market. Honing in your probable customers saves you both money and time. Plus, it lets you concentrate your marketing efforts on those consumers who are most likely to shop with […]
Content marketing is becoming more and more popular as a tool for attracting customers resulting in awareness for your brand and information an individual is looking for. What is content marketing? How does it help your small business? Let’s take a look. Content Marketing Is Educational Content marketing is a tool used by businesses. The […]Continue Reading... No Comments.
It is almost unquestionable that one of the best tools available to today’s entrepreneur is social media. Sites like Twitter and Facebook enable business owners to cultivate instantaneous connections with their customer bases all day, every day. Because you have such a powerful tool at your disposal, you should be sure to use it wisely. […]Continue Reading... No Comments.
As the social media trend continues to grow, it has become apparent that social media presents a unique opportunity for small businesses to connect with their client base on a grassroots level and in a cost-effective manner. Though it may be difficult to justify taking time out of running a business to communicate with customers […]Continue Reading... 1 Comment.