Tag Archives: marketing

Personality as a Brand

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When we all meet someone the personality they entail says a lot about what kind of person they are. The same holds true for a brand. It is very important as a brand to have personality. The reason this is true is because when people are looking to connect with a brand they look for an aspect about the brand that makes them feel comfortable and want to build a relationship with. Basically, your brands personality is whats perceived by others meaning your audience and consumers.

When developing the personality of your brand ask yourself a couple questions that will aid you in developing the right one that will encompass a positive impact.

  • Who am I? What kind of results do I want to see?
  • Is my brand one that everyone wants to connect with or am I trying to target a specific audience?
  • Does my personality fit my brand identity and is it strong enough to make a lasting impression?
  • How do I want to be perceived by my customers and audience?
  • Does my personality define me?
  • If my brand were human what would be my characteristics?

Once you develop your brand personality, the marketing strategy aspect of your brand becomes somewhat easier to create. Make sure all departments of your brand are working together as a team and agree as a team to make this happen. I have seen many brands fail when trying to develop a personality because they fail to work as a team which leads to a lot of chaos, disagreement and disaster.

So sit down with all departments of your brand and ask each other, “Are we being perceived in a way that makes us successful?” During the meeting with all departments, be sure to develop a set of social media guidelines or principles to help guide employees when carrying out tasks and communicating “as the brand”. If your brand is not being perceived as being successful take into consideration what I have talked about and start developing the visual personification your brand deserves. After all, personality can say a thousand words about who we are as brand.

Wordless Wednesday – Promotion of Izea

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While attending BlogWorld two weeks ago, I met a lot of great people and networked with so many brands. The brand engagement level was very successful and unique with one brand that really made an impression.

That brand was Izea.

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While networking with the Izea crew, (Carrie, Kristin, Jamie, Ashley, Larry, Jenni and CEO Ted)

Izea Crew

during the fantastic dinner they hosted

Izea Dinner

I seen that they were dedicated to having fun

Izea Fun

And supplying us with the best German food Vegas had to offer.

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As the BlogWorld Expo progressed, Izea took their networking and engagement level up a notch by showing me how they care and support as a brand by holding an event at their booth to raise money for a local food bank. Which I may add was very successful and exciting to drown CEO Ted Murphy in cereal and milk.

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In closing, Izea definitely exceeded my expectations of connecting and networking with a brand. The Izea team always had a smile on their faces, were always saying hello, having fun, putting others first and most importantly making me feel comfortable.   These aspects and the personality they posses defines what a true brand is and should be in Social Media and leads me to want to build a relationship.

I encourage you to take the time to get to know @Izea by checking out their website and contact them to learn how they can reward you in the Social Media world.  Also, learn how they bring a new meaning to Social Media Marketing. So, go ahead and start connecting and networking with a brand that is dedicated to making you first priority. Whether you are an advertiser, blogger, tweeter or mobiler you will see success with Izea.

Also, before you go don’t forget to check out their Motto and have fun while doing it.

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Thanks and have a great day.

Are You Choosing The Right Digital Advertising Agency?

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Social media presence is the means of presenting yourself as a brand both online and in the digital world. Unfortunately, not everyone knows how to develop such a presence. When such a problem arises, they immediately turn to an advertising agency for help. When it comes to choosing a digital advertising agency there are many factors, which can dictate how you decide which one is best for you. The appropriate research on an agency will ensure you don’t run into a digital PR catastrophe, or waste advertising dollars.

Some ad agencies have a way of marketing their services in such a way as to trick you into buying fans for their pages, to give the illusion of a “social presence”. Being unknowledgeable about such strategies could easily influence you to pick an agency that isn’t appropriate or experienced for the services you need. If you pay close enough attention to these agencies and their strategies, you will notice they only have 300-600 followers with no interaction. An agency with successful digital strategies has well over 1000 Twitter or Facebook followers. Below are characteristics of an agency you want to avoid in your digital agency of record selection.

• Tweets about themselves, and what THEY are doing constantly
• Does not re-tweet others tweets and never involved in conversations on Twitter
• Uses automated following programs to gain their audience and followers
• Has a Facebook page containing posts with no link
• Can’t provide success stories or share any case studies of their work
• Has a very small following on Twitter and very few likes on Facebook
• Social media pages have little to no subscriber activity
• These firms claim to be social media or digital experts and give seminars for free or at very little cost.

(When is the last time you heard of a real expert giving away free advice?) It is important that the agency you choose understands your business. That is why one of the most important criteria when choosing an advertising agency is ensuring that they know as much about your brand as possible, and that they appear to take an interest in what you do. If they do not then this should be ample enough reason to continue your search for an agency to represent you.

Digital social media and the online world lives, breathes, evolves and constantly changes. Digital advertising agencies have to be able to grow and adapt to a fast paced evolving digital and social media landscape. The whole globe is going digital, and online is the new high street. With a little homework, you can make the right call and will be well on your way of working with an agency that has a confirmed record of success and has the credentials to prove so.

If you are already working with a digital agency or currently interviewing with a digital advertising agency, take a moment in your discovery phase to answer the following questions about the agency.

1. Is the company willing to show you case studies from their client’s digital campaigns?
2. Do they have a digital portfolio?
3. What social media services do they offer?
4. How big is their team’s personal social media presence and audience?
5. Does the company have testimonials from their clients?
6. How many followers do they have on Twitter?
7. How many likes do they have on Facebook?
8. Is their business on Google Maps and do they have ads placed on Google Maps?
9. How is their company using Foursquare?
10. Is there CEO or Creative Director actively using Yelp or Foursquare?

If you answered “No” to more than one of these questions, it is definitely time to start looking for a more digitally savvy advertising firm. What do you look for when choosing a digital advertising agency?

Interview with The Precise Agency

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I recently got to know a dynamical company with positive results. This company is The Precise Agency Group that influences pop culture through advertising. I first got to know them on Facebook then on Twitter and was amazed at how they interact and engage with their followers while building and maintaining professional relationships. I contacted the CEO (Michael Hendrix) to see if he would be interested in doing an interview with me and without hesitation he said yes. Interview is as follows.

What made you want to start The Precise Agency?

My passion for influencing people IE consumers, voters drove me to enjoy using new platforms and emergent technologies to influence others. I also have a very creative and out of the box mind set that is a big advantage in my field of digital advertising.

When did The Precise Agency get started?

I started my company four years ago when it was not cool to be using social media platforms. People just kind of looked at me strange when I told them what I did :)

What services does The Precise Agency offer?

We offer all types of digital advertising, marketing, and digital PR services.

How many offices do you have and where are the locations of them?

We have four offices and they are located in:

New  York, NY
Dallas, Texas
Philly
Ft Lauderdale

How many clients do you currently assist?

Around 35-40 depending on the open projects and the month.

Do you have any examples of work you have done for clients?

We have plenty of case studies.

How do potential clients contact the Agency?

Through Facebook or the web. Once in awhile we will get a walk in or a phone call.

As I continued to speak to Michael, I felt this deep connection that his clients say they have with him and the team at Precise Agency. He conveyed to me that they are 100% dedicated to their clients with positive results in helping them and their business grow which made it easier for me to build a relationship with the company.

The Precise Agency Group also specializes in many other areas to market your brand such as getting your brand on numerous social media sites, blogs, web development and internet marketing with detailed attention. If you are interested in learning more about Precise and how their creative team can build a strategy around the needs of  your companies success, contact them via website or connect on Facebook and Twitter as well as subscribing to their YouTube channel which showcases their amazing work. If you do then your company will shine the Precise way.
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