Events are some of the easiest (and most effective) ways to boost your bottom line and breathe life into your branding and business efforts. By hosting or attending events, you can learn new skills, better network, earn extra money and more. Here’s how both virtual and in-person events can breathe life into your PR and […]Continue Reading... No Comments.
Do you really know what a digital marketing strategy is or are you blurring the lines with marketing tactics? Read on to discover the clear distinction between strategy and tactics that even the marketing industry confuses. Without a digital marketing strategy, how do you know your marketing is in the right place, appealing to the right […]Continue Reading... No Comments.
As an entrepreneur or small business owner, one of the biggest challenges that lies between the failure or successful launch of an endeavour is the marketing plan or strategy used for the promotion of your business. Having a unique and saleable idea is key, but just as important is getting it out there where people […]Continue Reading... No Comments.
Get an email or go to most websites or a product company and they’re, usually, telling you how great their technology is. Or how many bells and whistles their latest product has. In a small minority, there might be a company here or there who gets it and tells you how they can make life […]Continue Reading... No Comments.
There comes a time in the lifespan of many businesses when it is determined that the best business strategy to move forward would be to rebrand the entire company. In the most extreme cases, rebranding can occur in every aspect of the business – even down to the name. As drastic a move as this […]Continue Reading... No Comments.
Building a brand can be an exciting process, and when business is booming, the first instinct of many marketers is to get new ideas out there as quickly as possible. That instinct is easy to understand – your business is growing, and you want nothing more than to share your excitement with the rest of […]Continue Reading... No Comments.
When we all meet someone the personality they entail says a lot about what kind of person they are. The same holds true for a brand. It is very important as a brand to have personality. The reason this is true is because when people are looking to connect with a brand they look for […]Continue Reading... No Comments.
Social media presence is the means of presenting yourself as a brand both online and in the digital world. Unfortunately, not everyone knows how to develop such a presence. When such a problem arises, they immediately turn to an advertising agency for help. When it comes to choosing a digital advertising agency there are many […]
While attending BlogWorld two weeks ago, I met a lot of great people and networked with so many brands. The brand engagement level was very successful and unique with one brand that really made an impression. That brand was Izea. While networking with the Izea crew, (Carrie, Kristin, Jamie, Ashley, Larry, Jenni and CEO Ted) during […]Continue Reading... 2 Comments.
I recently got to know a dynamical company with positive results. This company is The Precise Agency Group that influences pop culture through advertising. I first got to know them on Facebook then on Twitter and was amazed at how they interact and engage with their followers while building and maintaining professional relationships. I contacted […]