If you own a business, you need to have a presence on social media. But beyond that very vague statement, what steps should you actually be taking to make it happen? Here’s where having a thoroughly thought-out, perfectly planned content strategy can really come to your aid. Here are 10 steps to follow when […]Continue Reading... No Comments.
Social media is more than just a buzzword. There are opportunities and measurable results that it offers that can be extremely beneficial to companies of all sizes. While Facebook and Twitter may be included it’s more than that. Many times people get so caught up in tools that little time is collaborating and strategizing about […]Continue Reading... No Comments.
It is almost unquestionable that one of the best tools available to today’s entrepreneur is social media. Sites like Twitter and Facebook enable business owners to cultivate instantaneous connections with their customer bases all day, every day. Because you have such a powerful tool at your disposal, you should be sure to use it wisely. […]Continue Reading... No Comments.
Quality content is vital to the success of any social marketing campaign. Even more critical is the ability to develop shareworthy content. The more shareworthy your content, the more exposure your brand will receive. Regardless of how well written a piece of content might be, if it is not optimized specifically for social media, then […]Continue Reading... 3 Comments.
Showcasing the human side of your business on social media pays. It creates new leads, builds trust and that is why businesses do it. In fact, at a basic level it is simply an extension of the idea that content has to be created primarily for a human audience and then for the search engines. […]Continue Reading... No Comments.
Trust is undeniably the most valuable aspect in a relationship. A blog or company site that’s trusted will receive more visitors, build an audience faster, develop a brand and possibly become more profitable. But trust has to be earned. Those running their own blog might benefit from projecting a persona that people can relate to and by giving a […]Continue Reading... Comments Off on How To Build and Maintain Trust With Your Audience
Times are tough, but that doesn’t mean that sales leads have all dried up. Sometimes in order to bring in a whole new customer base, your business just needs to try out something new. So, in the spirit of creativity and fresh ideas, here are 6 ways to increase sales leads. Make a Video Studies […]Continue Reading... No Comments.
Engaging with people on Twitter allows you to build relationships and get exposed to new opportunities. Most of the podcast interviews and guest blogging opportunities I have received were directly because of relationships I built with Twitter. However, engagement isn’t just for getting opportunities. You also get to know your audience better and how much […]Continue Reading... No Comments.
Hashtags, though frequently misunderstood, have become a vital element of social media. Used on almost all social media networks, hashtags drive awareness while linking related content. Given the potential that hashtags have for boosting your social media marketing campaigns, it is important to ensure you are using them correctly. Begin by understanding how hashtags work. […]Continue Reading... 3 Comments.