Quality content is vital to the success of any social marketing campaign. Even more critical is the ability to develop shareworthy content. The more shareworthy your content, the more exposure your brand will receive. Regardless of how well written a piece of content might be, if it is not optimized specifically for social media, then […]Continue Reading... 3 Comments.
Showcasing the human side of your business on social media pays. It creates new leads, builds trust and that is why businesses do it. In fact, at a basic level it is simply an extension of the idea that content has to be created primarily for a human audience and then for the search engines. […]Continue Reading... No Comments.
Trust is undeniably the most valuable aspect in a relationship. A blog or company site that’s trusted will receive more visitors, build an audience faster, develop a brand and possibly become more profitable. But trust has to be earned. Those running their own blog might benefit from projecting a persona that people can relate to and by giving a […]Continue Reading... Comments Off on How To Build and Maintain Trust With Your Audience
Times are tough, but that doesn’t mean that sales leads have all dried up. Sometimes in order to bring in a whole new customer base, your business just needs to try out something new. So, in the spirit of creativity and fresh ideas, here are 6 ways to increase sales leads. Make a Video Studies […]Continue Reading... No Comments.
Engaging with people on Twitter allows you to build relationships and get exposed to new opportunities. Most of the podcast interviews and guest blogging opportunities I have received were directly because of relationships I built with Twitter. However, engagement isn’t just for getting opportunities. You also get to know your audience better and how much […]Continue Reading... No Comments.
Hashtags, though frequently misunderstood, have become a vital element of social media. Used on almost all social media networks, hashtags drive awareness while linking related content. Given the potential that hashtags have for boosting your social media marketing campaigns, it is important to ensure you are using them correctly. Begin by understanding how hashtags work. […]Continue Reading... 3 Comments.
It is imperative for your business to create a presence on social media if you wish to grow and reach and engage new and current customers. The benefits are simply too great to ignore. It is also important to note that you cannot launch a successful social media marketing plan without a strategy. What exactly […]Continue Reading... 1 Comment.
Okay, so everyone reading this understands the power of content. There isn’t much argument that content is king. It is also true that creating consistently compelling content can be quite a challenge. Some of you hire others to do this on a full-time basis. Others have outsourced part of their content production. And some are […]Continue Reading... 1 Comment.
As a brand, it is important we encompass a positive image and unique presence on Social Media to grow and be of lasting value to others. If your brand is new or having issues with doing so, it is possible by using video on Social Media. When promoting a positive image and unique presence, a […]Continue Reading... 1 Comment.
“Why hire a social media consultant if I can do the job myself?” Most businesses have asked this question at least once because they tend to assume that social media starts and ends at having a Facebook fan page or a Twitter account. Wrong! Friends, believe me, it does not get the job done. Using […]Continue Reading... No Comments.