As a brand, it is important we encompass a positive image and unique presence on Social Media to grow and be of lasting value to others. If your brand is new or having issues with doing so, it is possible by using video on Social Media.
When promoting a positive image and unique presence, a brand needs to keep in mind it’s about connecting with the audience and customers by getting them engaged and including them. By doing so, the brand creates a path for customers to build relationships, spread the word and keeps them coming back for more. One way this is done is to put a face behind who your customers and audience speak and do service with on Social Media. This is something I and many others look for to get a better feel and understanding of who we are conversing with but what some look for doesn’t stop there.
The key to keeping the positive image and presence is to be authentic, original and unique in doing so. This is done by enhancing it through the use of video which takes it above and beyond the profile face pictures you find on a companies website, blog and Social Media networks. By using video, a brand is giving their audience, current and potential customers a look from the outside in further deepening the connection. There are several ways to make this happen.
By using video, the brand is raising their profile, promoting a positive image and enhancing brand value. This connects the brand with their customers and audience in a unique way and shows them the brand has took the time to create it for them. Basically saying, we care about and value you. I understand this might be time consuming but by investing in this time it is sure to create a remarkable ROI as many customers are looking for this type of aspect in a brand and sharing what the brand is doing.
So is your brand ready to enhance their image and presence by being unique, authentic and make a lasting impression through the use of video?